Today’s guest post is written by Alan Cohen.

Earlier this month, The Today Show spent a good portion of their program discussing Facebook parent Tommy Jordan shooting his daughter’s laptop on YouTube.

No doubt, years of family therapy are ahead for the Jordans.

Meanwhile, at a client’s agency, two PR pros who work in close proximity to each other simply chose to unfriend each other on Facebook rather than work out their differences.

The avoidance monster is demonstrated in the terse email sent from boss to employee with a veiled threat of termination. It’s in the breakup text sent by a guy to his girlfriend or his status change to “single,” before informing her.

It’s in the movie, Up In the Air, where Natalie Keener’s character (played by Anna Kendrick), a 20-something techno-arrogant overachiever, recommends the company cut costs by conducting firings over remote computer access. (more…)