I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles.
Skittles, you say? Taste the fruity rainbow, Skittles?
Yes, Skittles.
Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family.
The candy has been piled into makeshift memorials, crammed into the pockets of thousands of people who have shown up at rallies in his name, and sent to the Sanford Police Department to protest the lack of an arrest in the case. (more…)