Today’s guest post is written by Bill Dorman.

You work in an industry which fits your personality like a glove; the work is fun and rewarding.

You truly help your customers become better businesses.

But your ‘industry’ has a perception problem and, at times, it can be less than flattering.

The ‘misconceptions’ certainly don’t apply to you because you have risen above it but, unfortunately, you are getting painted with the same broad brush.

My particular industry is insurance, but it could just as well be any other service industry such as public relations, marketing, or advertising. (more…)