By Neicole Crepeau

When you think of usability testing, do you may imagine labs with one-way glass, degreed experts writing elaborate test plans, and eye-tracking software?

Perhaps you think only big companies can afford to usability test their websites and apps.

It’s not true.

You don’t need a lab to do usability testing.

Nor do you need to be an expert to conduct a decent study to reveal valuable insights about your website or product.

Why Do a Usability Study?

Maybe you  already do A/B testing and check your site analytics. That’s great. But usability testing provides different insights you can’t get from those tools. (more…)