This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom.
Today: News release distribution by Abbie Fink.
I’ve been doing public relations for a very long time.
Since 6th grade, actually, when I helped organize a picket in front of the elementary school to protest the administration taking away our graduation dance (we got it back, by the way).
But with a degree and an actual job description? Since the late 1980’s.
My first title was “publicity coordinator” because in truth, that’s really all we were concerned about back then. We wanted publicity for our events, our clients, our companies, etc.
And we got that publicity by writing press releases.