In April of 2009, I was scrolling through Twitter and found an article in USA Today, written by Steve Strauss in his “Ask An Expert” column, and was titled, “Should Entrepreneurs Twitter? Uh, No.”
As you can imagine, I clicked on the article and, after reading it, took great offense to his advice, even though I’d been tweeting for work for only five or six months at that point (imagine if I read it now!). His points for not using Twitter as an entrepreneur were: You are in business, it offers just too much information, it requires too much time, and what can you say in 140 characters?
Well, as an entrepreneur who uses Twitter for business, I couldn’t let that sit. So I spent, oh, about two hours creating a professional response pointing out the flaws in his argument. (more…)