We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable.
Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing and coaching), we can’t make payroll with equity. So we often turn away those opportunities.
More often than not, though, the organizations just aren’t ready for outsourced marketing and communications help. (more…)