Today’s guest post is written by Gregg Jaffe.
March 5, 2012.
A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”
If you’re a PR or marketing professional, creating videos for the web is your new reality. Clients want videos and they’re coming to you demanding the next big sensation.
Lets examine what these two new stars of the videoverse (patent pending) did and whether it was worth the effort. (more…)