I wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct.

As I do when I’m working out a new idea, I looked at it first from the perspective of an employee and whether or not the virtual company gives us a competitive advantage. Is it an added benefit most firms can’t yet offer?

But what about as an employer? And what about the client service issue, from a professional services firm perspective?

How might our clients feel about working with people who may not be full-time and may not live in North America? How might they feel about not ever meeting the team who does the work, relying instead on their account team lead? (more…)