In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention.
Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience.
This was before anyone really realized how the social web works and many organizations were taking some risk to figure it out.
But in 2013? In 2013, there are many experts out there in the world who know what happens when you give a customer, an employee, or a journalist or a blogger a megaphone.
And yet. (more…)