No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies.
Remember the “Walmarting Across America” blog in 2006? It featured the journey of a couple traveling from Las Vegas to Georgia in an RV, who captured lives and stories along the way, and parked for free in Walmart parking lots. They interviewed store clerks and executives, all who seemingly loved their jobs.
And then BusinessWeek discovered that, in fact, the couple had been hired to blog as a publicity stunt. (more…)