I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard.
He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him.
During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example of successful work led by their PR firm.
You know which one I’m talking about. The one that makes you cry every time you see it.
As a reminder, watch their two minute YouTube commercial, which you saw segments of during the Olympics. (more…)