Today’s guest post is by Breena Fain.

As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts.

There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service.

When our blog was in need of a boost, our team sat down and analyzed our current traffic and our top performing posts.

We also spoke with our customers, then set out a strategy that was sure to be successful.

And it worked. We grew our traffic by 107 percent from 2011 to 2012, bringing in more than 60,000 more visits to the blog.

It was definitely a learning experience, but here are some of the things we found most successful in using content to increase blog traffic. (more…)