Today’s guest post is by Allen Mireles

Have tradeshows become obsolete?

Our digital world makes so many things possible today.

Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information.

We now reach across geographic and cultural boundaries easily and inexpensively–in real time.

Makes old-school marketing tactics such as events and trade shows seem…almost outdated.

We don’t need to be face-to-face in the real world any more.

Or do we?

Actually, we do, though people have been asking these kinds of questions for years.

It’s human nature. With each innovation, earlier practices are reexamined and retooled to perform more effectively. (more…)