Today’s guest post is by Yvette Pistorio.

There’s been a lot of talk about Facebook recently.

Mostly regarding brand reach and costs.

We’ve even talked about it here on Spin Sucks.

In September, Facebook made some changes to crack down on spammy content.

Will Cathcart, the product manager for news feed at Facebook, spoke to TechCrunch about the EdgeRank algorithm change, “We made a relatively large ranking change in September that was designed to reduce spam complaints from users. We used [spam] reports at an aggregate level to find Pages or apps generating a lot of reports [and decrease their reach]. We’ve also added personalized attempts to reduce presence of posts you’re likely to complain about.”

To sum it up, if you never click, like, comment, or share posts by a Page, Facebook made those updates less likely to show up in your feed.

Cathcart says, “That’s a relatively large change. It resulted in a large decrease in spam reports,” meaning it successfully made the Facebook news feed better. Well, according to Facebook anyway. (more…)