Today’s guest post is written by Jay Pinkert.

Dear WordPress Expert,

Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement.

If you infer from that statement a recommendation or endorsement, please don’t. It’s a shame, too, because with a bit more transparency and salesmanship on your part, I gladly would have paid for additional work, and given you a full-throated endorsement (I’ve been known to blog about the power of positive Yelp reviews).

Here’s some unsolicited advice on simple, easy touches to add to your sales and customer service repertoire that can transform an OK client experience into a WOM-worthy one, generating more leads, higher revenue per engagement, and more/better ratings and reviews. (more…)