When I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” (affiliate link) speak at the Search Engine Strategies Conference in March, I was pretty impressed.  After learning about his six rules of the rave I was intrigued enough to wait in the long line to receive my free copy of his newest book, “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.” (affiliate link)

It took me until this month to pick it up off the shelf and actually read it, and I’m glad I waited because most of the examples were discussed during his keynote, but it was interesting enough to share some of the insight with you.

His six rules of the rave are as follows:

1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep (more…)