Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns?

Unlike Curly, I’m actually going to share it with you now.

The one thing to boost email marketing engagement is to be human.

At this point, it’s quite possible you are now standing up … shouting something like the following: “What? Really? That’s it? That’s the one thing? Be human? Thanks, Captain Obvious.”

While I agree “to be human” is obvious, it’s not something I see too many marketers practicing. When it comes to email marketing, or any marketing these days, much of the voice is still corporate: Cold, boring, and dull. (more…)