The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field.

This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum.

But, while former journalists often make wonderful PR pros, the two career paths are very different.

The same goes for the style of writing required for each industry.

A news release should be written as such, rather than as an article. There is a clear distinction between the two, which will be explained below.

Mastering article-writing does help when it comes to writing a release. The basic rules of style and grammar apply, but one must always remember a release is not an article. For those who have never been journalists, now is not the time to start channeling one, at least not completely. For those who have been journalists, a few adjustments are necessary. (more…)