During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority.

A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else.

As luck would have it, the very same day, Christopher Penn wrote, “How to Set Up Google+ Authorship” and gave you step-by-step directions for using the Yoast SEO plugin on your WordPress site.

While we had already taken the steps to set it up on the Google+ side, as both Andy and Chris noted, we still had to use ?rel=author in every blog post so Google would know what I’ve written vs. one of our guest bloggers.

Kind of a pain, eh (I’ve been around Lindsay Bell too long)?

So I set about to install the Yoast SEO plugin as Christopher suggested, deactivate All-in-One SEO pack, and be on our merry way.

It turns out, it’s not as easy as it seems. (more…)