Today’s guest post is written by Brad Farris.
Content marketing. Blogging. eBooks.
We know these are all great marketing tactics, but they have one thing in common: They require me to write.
Because writing doesn’t come naturally to me, I find every excuse in the book not to do it.
Recently, I came across a video by Yuvi Zalkow about writing for busy people and some of his ideas have transformed the way I write – so much so that now I’m writing every day.
Yuvi advises people to stop shooting for perfection at the outset of your project. Aim lower.
Much lower. (more…)