Social media is here to stay.  But surprisingly, some professionals refuse to change their paradigm and still find it hard to see the truth in blogs, and frown upon personal networking sites.  As these sites keep emerging, making more and more competition, we are finding that soon this group of individuals will be left in the dust.

Social media is no longer just a trend for teeny-boppers and public relations professionals.  An article on Wired showcased schools adapting to sites such as MySpace and Facebook, and are working them into academic assignments.  Educators understand, and are beginning to accept the importance of enlightening discussions outside of the classroom and some even making weekly blogs apart of their semester syllabi.

The world of podcasts, sites, and Flickr could be a foreign language to some, but don’t fret, it’s not too late to jump on this band wagon.

So what does this mean for the world of public relations?

Developers say cross-platform networking could overhaul academic norms.”  Meaning this next generation of young professionals will be blog experts, media savvy individuals, and one step ahead of the rest of us.  Hold on tight, we have a lot to learn as social networking sites like Elgg feed to the trend. — Molli Megasko