I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs?

But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in.

Despite the freezing temperatures, the lack of accessibility to ticket lines…even if you had tickets, the closed roads, no refreshments (except for $5 hot chocolate), and my still frozen toes, it was historic in a way that most of us probably won’t ever see in our lifetimes again.

Photos, video, and a live interview with NBC Chicago to come shortly.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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