It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow.

But don’t stop reading! Today is a link to the interview I did with my friend Paul Segreto, CEO of FranchisEssentials. So I did work on this; I just did it earlier this week and it’s still pretty informative, if I do say so myself.

Talking PR, Franchising, and Social Media.

As always, I welcome your thoughts, additional ideas, and criticism. Have a happy holiday weekend!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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