Beyond Media Hits: The Basics of Visibility Engineering™
Watch the free PESO Model® Live session with Gini Dietrich, on demand.
- Recorded
- Thursday, October 1, 2026
- Length
- 45 minutes
- Cost
- Free
Enter your name and email, and the recording is yours.
Page one isn’t the answer anymore.
Your buyers are asking AI for recommendations before they ever talk to you. And most of what AI cites doesn’t even rank in Google’s top 10. You can’t rank your way into the answer, and you can’t buy your way in.
What works is being the source AI can find, trust, and cite: one consistent story, published on what you own and confirmed by credible sources that point back to it.
That’s Visibility Engineering: connecting owned and earned media so credibility compounds instead of evaporating the moment the news cycle moves on.
Connected, the placement keeps getting cited, trusted, and surfaced. That’s the difference between a mention and authority.
In the recording, you’ll learn:
In this free 45-minute session, Gini Dietrich, founder of Spin Sucks and creator of the PESO Model®, breaks down how AI decides who to recommend, and what to do about it. No fluff, no jargon.
How AI actually learns about you
And why it isn’t from your ads.
How AI decides to surface you
The difference between being mentioned, being cited, and being the whole answer.
What owned and earned media have to do with it
Anchor Hubs, the credibility loop, and why it doesn’t have to be big media hits.
Three things to do this week
Practical steps you can take without buying anything from anybody.
Ready to do this on your own brand?
In Where Your Brand Sits in AI Discovery (and How to Move Up), you’ll find exactly where your brand sits today and build the owned and earned plan to move up. You’ll walk away with:
- Your AI visibility audit and baseline
- An Anchor Hub outline
- A short media list, built from the sources AI is already citing
- A 90-day measurement plan
- When
- Thursday, October 22, noon–2 p.m. ET
- Format
- 2 hours, live on Zoom
- Investment
- $495, fully credited toward the PESO Model Certification® when you enroll by December 18, 2026
Gini Dietrich
Founder and CEO, Spin Sucks · Creator of the PESO Model®
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model®, now taught at more than 100 universities, and built its certification in collaboration with the S.I. Newhouse School of Public Communications at Syracuse University, where more than 1,400 professionals have been certified. She coined the term Visibility Engineering™. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
Stop letting your best coverage disappear.
Watch the full session on demand, free, and start with the three things you can do this week.
The PESO Model® is a registered trademark of Spin Sucks. Visibility Engineering™ is a trademark of Spin Sucks.