Hands-On PESO Model® Workshop

Where Your Brand Sits in AI Discovery (and How to Move Up)

A hands-on Visibility Engineering™ workshop: build the owned and earned plan that gets your brand cited and trusted by AI.

When
Thursday, October 22, noon–2 p.m. ET
Format
2 hours, live on Zoom
Investment
$495, fully credited toward your PESO Model Certification® when you enroll by December 18, 2026
Register Now

Ranking on page one of Google results doesn’t put you in the AI answer.

Your buyers are asking their AI assistants for recommendations before they ever talk to you. And the research is clear that most of what AI cites doesn’t even rank in Google’s top 10. So the real questions are, is your brand in the answer? If not, who is, and why them?

In this hands-on workshop, Gini Dietrich, creator of the PESO Model®, walks you through finding exactly where your brand sits today. Then you’ll build the owned and earned plan to move up from mentioned to cited to the answer, and THEN you’ll create a quick measurement plan.

Who it’s for: Marketing and communications pros, and in-house and agency teams who are being asked, “Why aren’t we showing up in AI?” and want a real answer.

Not thereAbsent from the answer
MentionedYour name shows up in a list
CitedAI uses your content as the source
The answerYour framework, your language, your data

Find the rung you’re on today. Leave with the plan to climb.

Before the workshop

There are no prerequisites. We’ll send you a short prep list so you spend the two hours building, not setting up.

Missed the free session?

Watch the recording for a head start.

What to bring

A laptop and access to at least one AI tool (Copilot, ChatGPT, Claude, Gemini, or Perplexity).

You’ll walk away with:

Four pieces of work, built on your own brand, all in one workbook you keep.

1

Your AI visibility audit and baseline

Where you’re mentioned, cited, or missing, and who AI picks instead.

2

An Anchor Hub outline

Plus ideas for hubs two through four.

3

A short media list

5–10 outlets, with one pitch topic each, built from the sources AI is already citing.

4

A 90-day measurement plan

So you can show what moved, and when.

How it works

Learn, then buildShort teaching blocks, and then you do the work to build on your own brand.
Small-group feedbackPeers gut-check each other’s hub outlines and share the trade publications, newsletters, and podcasts they know.
Live reactionsGini reacts live to outlines from volunteers who opt in.
Help in the roomOur team is in the room to help while you work.
One workbookEverything lives in one workbook you keep.
ConfidentialYour work stays on your screen. You share only what you choose.
Gini Dietrich

About Gini

Founder and CEO, Spin Sucks · Creator of the PESO Model®

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model®, now taught at more than 100 universities, and built its certification in collaboration with the S.I. Newhouse School of Public Communications at Syracuse University, where more than 1,400 professionals have been certified. She coined the term Visibility Engineering™. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.

The details

$495Live on Zoom2 hoursThursday, Oct 22 · noon–2 p.m. ET
  • Date: Thursday, October 22, noon–2 p.m. ET
  • Investment: $495, fully credited toward the PESO Model Certification® when you enroll by December 18, 2026
  • Bringing your team? We have group pricing details. Just let us know!
  • Can’t make it? The next live, free webinar is on Thursday, November 5.
Register Now

The PESO Model® is a registered trademark of Spin Sucks. Visibility Engineering™ is a trademark of Spin Sucks.