Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
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When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far... Read More