At Spin Sucks, we have a vision. It is to change the perception people have of the PR industry. We’re not spin doctors. We’re not liars. We’re not creators of fake news.
We are ethical. We are upstanding. We live the Golden Rule.
Together, we can change the perception and, in doing so, begin to prove the work we do can affect the goals of an organization—and finally prove the work we do is an investment, not an expense.
Our Founding
Spin Sucks was founded by Gini Dietrich in 2006 as a blog… a terribly written, horribly thought out, not strategic blog. But as we began to understand the digital web and how it built reputation, grew awareness, and improved sales, the little blog founded on Typepad with no direction soon became an industry go-to.
SaaS Expertise
One of the things that are most important to us is measurement. We know this is important to our clients, too, and it’s our focus. Using an integrated PESO Model™ program (which we invented), we are able to prove that the investment our clients make in digital communications is rewarded.
A SaaS client is currently enjoying a 35.63% increase in qualified opportunities. Another has a five-to-one return on investment. And another saw $1.5MM in new revenue generated from our work.
We know B2B. We know SaaS. And we know how to get results for you.
The Book
With the growth of Spin Sucks as an industry “must-read blog”, a book was on the horizon. With the help of Pearson, the organization that published Marketing In the Round (a book Gini co-authored with Geoff Livingston), Gini was able to bring the Spin Sucks message to a larger audience with the publication of Spin Sucks: Communication and Reputation In the Digital Age.
Professional Development
In 2011, we had the vision to bring the Spin Sucks teaching to a larger stage—and to reach more professionals around the globe. Online education was something being talked about, but not much yet existed. We set out to provide online education to communicators worldwide. To say we were early is putting it mildly.
But today, through the Spin Sucks Academy, we have worked with hundreds of agency owners, corporate communicators, nonprofit specialists, students, professors, solopreneurs, and business leaders in our mutual quest to evolve the PR industry.
The Spin Sucks Academy
In 2020, we created a partnership with the S.I. Newhouse School for Public Communications to bring a certification to professionals who have learned how to correctly and effectively implement the PESO Model™, a framework we developed.
Through online training, coaching, and rigorous and forward-thinking education, PESO Model™ certified communicators are trained to lead the industry and build and scale integrated communications programs for organizations of all kinds.