We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Communication | August 13, 2026
What Soccer Can Teach Us About the PESO Model® Operating System
Alejandro Arango breaks down what championship soccer teams can teach communicators about the PESO Model® Operating System.
Communication | August 11, 2026
Your Org Chart is Sabotaging Your Brand
Gini Dietrich shows you how marketing bureaucracy quietly erodes your brand—and how to redesign for speed without waiting for a reorg.
Communication | August 4, 2026
Reputation Management Now Includes What AI Says About Your Brand
Gini Dietrich shows you why reputation management now includes what AI says about your brand—and the four moves to audit, correct, and own that narrative.
Communication | July 30, 2026
What Does Christmas in July Have to Do With Q4 Planning? Everything.
Why not skip the chaos of Q4 planning in December and start now? Shannon Burch shares five questions to ask now to solidify your framework for the new year.
Communication | July 28, 2026
How to Defend Your Marketing Budget in Language the CFO Actually Speaks
Gini Dietrich shows you how to defend your marketing budget by translating your work into the four numbers the CFO already runs the business on
Communication | July 21, 2026
The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat
Gini Dietrich runs HubSpot through the PESO Model® Diagnostic—how owned media became a moat that survived losing 75% of its blog traffic to AI.
Communication | July 16, 2026
Your Crisis Communications Plan is Solving the Wrong Problem
Is your crisis communications plan solving the wrong problem? Learn why modern crisis preparedness requires an integrated communications operating system.
Communication | July 14, 2026
How to Show Up Inside the Answer: A Visibility Engineering Playbook
Gini Dietrich shares a visibility engineering playbook with five moves to build the infrastructure that gets your brand found, trusted, and cited in AI answers.
Communication | July 9, 2026
The Application Gap Has Always Been There. We Just Kept Paying for It.
Learning the PESO Model® and implementing it are not synonymous. Shelly Verkamp explains how the Spin Sucks university partnership remedies the application gap.
Communication | July 7, 2026
CMOs Don’t Have an Influence Problem. They Have an Operating System Problem.
Gini Dietrich describes why CMOs are losing C-suite influence—and why the missing operating system, not short-term thinking, is the real cause.
Communication | July 2, 2026
The Devil Wears the PESO Model®: Why Most Companies Fake Integration
Most brands think they’re running the PESO Model. They’re not. Aquila Mendez-Valdez shares 3 signs that separate real integration from a very expensive costume.
Communication | June 30, 2026
Inside the PESO Model® Certification
Gini Dietrich takes you inside the rebuilt PESO Model® Certification—what changed, why, what’s included, and who it’s actually for.
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Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.