The Marketing Operating System for Modern Sports Organizations
The PESO Model® helps sports teams, leagues, and athletic departments align game-day storytelling with the business engine—ticketing, partnerships, merchandising, community relations, and NIL—so every moment drives measurable outcomes.
Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
For Sports
The PESO Model modernizes how sports organizations plan, coordinate, and prove results—on the field, in the front office, and in the community.
It helps you:
Break down silos across PR, marketing, content, partnerships, ticketing, and community relations
Standardize strategy and reporting so sponsors, boards, and execs see the same truth
Build public trust with transparent, measurable outcomes from community and foundation work
Prove effectiveness with data that actually matters: STH retention, ARPU/merch lift, partner activation KPIs, engagement quality, and reputation metrics.
Enjoy faster cross-department collaboration, stronger partner value realization, more resilient attendance/merch demand, and higher community engagement.
Get Team Training for Sports
Ready to align your front office around outcomes? We’ll help you build the playbook—and run it. Email us at support@spinsucks.com.
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.