Using the PESO Model™ In a Communications Campaign
Using Paid Media for Your Next Tactic or Campaign
The Executive’s Guide to the PESO Model: Measurement
Maximize Owned and Earned Media to Garner (Real) Results
The Executive’s Guide to the PESO Model: Investing In Success
The Executive’s Guide to the PESO Model: Benefits Beyond ROI
The Executive’s Guide to the PESO Model: Driving Revenue
The Executive’s Guide to the PESO Model: How It Works
The Executive’s Guide to the PESO Model: The Benefits
Effective Communications Lies Within the PESO Model
Why Integrated Communications Is the Future of Public Relations
The PESO Model: How to Measure Your Efforts (I)
