What is the Spin Sucks Academy?
The Spin Sucks Academy is the professional development arm of Spin Sucks. It offers four ways to build PESO Model® capability: the PESO Model Certification, the PESO Model Train the Trainers program, internal training, embedded implementation, or licensing.
Whether you’re building internal capabilities, growing an agency, or advancing your communications career, Spin Sucks Academy delivers the training and coaching you need.
PESO Model Certification
An online, self-paced certification that teaches you to build and run an integrated and measurable PESO Model program.
Internal Training
Bring Spin Sucks in to train your team directly on the PESO Model—so everyone works from the same integrated system, shared language, and measurement standard.
Embedded Implementation
Spin Sucks works alongside your team to operationalize the PESO Model—building the workflows, playbooks, and dashboards that turn the model into how you actually run, not just what you know.
Licensing
License the PESO Model to train teams, pitch clients, or deliver strategy under a commercial agreement, with Professional, Training, and Enterprise options.
Academy FAQs
The Spin Sucks Academy is the professional-development arm of Spin Sucks. It offers four ways to build PESO Model® capability: the PESO Model Certification®, the PESO Model® Train the Trainers program, internal training, embedded implementation, or licensing.
The PESO Model Certification® teaches you to build and run an integrated PESO program. The PESO Model® Train-the-Trainers program is for consultants and agency owners who want to deliver PESO to clients—covering pricing, positioning, and how to grow a practice around the model.
Yes. Through Spin Sucks Academy, strategic consulting helps organizations assess whether their marketing program is working, scale lead generation, and coach internal teams.
The Free AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.