Strategic Consulting
Ready to turn your current marketing and communications program up to eleven? DO MORE with the PESO Model.
What to Expect
Most Fortune 1000 enterprises have strong marketing and communications departments that excel individually but work in silos, missing opportunities to amplify each other’s efforts.
Sometimes you need an outside perspective that understands large enterprises to come in and say, “This is awesome. You’re doing this really well. Let’s connect the dots to make it even more effective. Let’s turn everything up to eleven.”
That’s what we do. And when something isn’t working, we tell you that too—then give you the tools to turn it around.
Led by the Spin Sucks integration leadership team, our consulting can be a project or an annual commitment. We start by listening to what you want to achieve and understanding your desired business outcomes.
We analyze your current efforts, goals, what’s working, and what isn’t. We review your data and processes to identify gaps and opportunities for improvement and growth.
Each engagement is designed for your specific enterprise needs. Some clients want analysis only. Others want analysis plus strategy. Still others want us to plan and oversee execution.
Whatever your needs, we build your program together to achieve your business outcomes.
Pricing
Fees start at $10,000 for the analysis and increase from there based on adding in a plan and/or quarterly meetings – or whatever else you may need.
What You Get
The PESO Model®
Learn how to make the PESO Model work for your business.
A plan
Goals, strategies, tactics, and timelines focused on qualified leads.
Non-traditional growth strategies
Using marketing and communications to drive qualified leads.
An analysis
A 360-degree look at what you’re doing, what’s working, and what can be added.
Tailored tech advice
Having the right tools in place is half the battle.
Measurable results
Metrics, a dashboard, and an easy way to track results.
Regular meetings
Meetings every quarter to review results, tweak tactics, and plan the next quarter.
Your program… up to eleven
Teaching you how to scale without adding more work for your internal team.
Get started!
Reach out. We’re here to help. Email us at support@spinsucks.com.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.