Every inconsistent message costs you money. Every silo slows your growth. Every weak metric puts your budget on the chopping block.
Your competitors love it when you work this way. With the PESO Model®, you stop funding their growth and start fueling your own.
Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
Explore Our Enterprise Services
Fragmented marketing is expensive marketing. PESO is how you stop the waste and start proving growth.
The AI-Powered PESO Model Advisor
Most AI tools drown you in generic outputs. Ours was built by the team that invented PESO. It’s not a sidekick—it’s your safety net and force multiplier. The Advisor stress-tests campaigns, maps integration, and translates wins into metrics that leadership respects.
PESO Implementation
Competitors burn cash on channel chaos. You invest in orchestration. Our PESO Integrators and integration operating system align your teams and agencies into one synchronized growth engine, so marketing becomes less “random acts of content” and more “consistent business outcomes.”
Executive Development
If leadership doesn’t understand integration, it won’t happen. Period. We get your C-suite aligned, your board fluent in PESO, and your planning sessions focused on action—not buzzwords. The result? Champions instead of saboteurs.
Team Training
Motivational workshops don’t make teams fluent. Muscle memory does. Our PESO training uses your business, your industry chaos, and your campaigns to build skills that stick. When we’re done, your team won’t just know PESO—they’ll live it.
Where do you want to start?
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.