The only official hub for the PESO Model®—with practical articles, sharp podcasts, candid webinars, relevant workshops, helpful tools, and witty videos to help you lead with strategy and measure outcomes.
Not ready for the workshop? Start here.
FREE · 45-MINUTE REPLAY
Beyond Media Hits: The Basics of Visibility Engineering™
How AI decides what to recommend, the difference between being mentioned, cited, and being the whole answer, and three steps you can take this week without buying anything.
Find Your Gaps
PESO Model Diagnostic®
Free · 12 questions · 3 min
Where do we stand?
Most programs are coordinated, not integrated. You can figure out where you stand on the PESO Model Maturity Ladder in 12 questions, no judgment.
See where your marketing or comms program stands today and where your biggest opportunity lies.
Integration Gap Analysis
Free · 11 questions · 3 min
What’s it costing us?
Running paid, earned, shared, and owned media in separate lanes has a price tag.
Get the number, your top five cost drivers, and talking points for your C-Suite.
ROI Calculator
Free · Bring your numbers · Built for executive review
Is fixing it worth it?
Plug in headcount, agency, tool, and production spend.
Get your hard-dollar gap, modeled influence value, and payback period.
It’s the business case, ready for the C-Suite.
Subscribe to the Spin Sucks Podcast
Subscribe to hear Gini Dietrich unpack what’s changing in marketing and communications—and what you should actually do about it.
Subscribe to the Spin Sucks Vlog
From AMAs to firesides, watch Gini and other Spin Sucks experts tackle your toughest marketing and communications questions.
Join the Spin Sucks Community
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Good Reads: Our Books
Spin Sucks: Communication and Reputation Management in the Digital Age
Your playbook for honest, measurable communications that earn trust and authority.
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
A blueprint for building integrated campaigns across every discipline—sales, PR, advertising, social, and more.
Ready to Go Beyond the Free Stuff?
The tools show you the gaps. We help you close them. Certification, team training, and hands-on implementation from the people who created and continue to build the PESO Model®.