Spin Sucks Videos
Watch Gini and her cast of Spin Sucks guest experts talk about all things PR and marketing, answer community questions and incrementally improve their on-camera personas.
We’ve published two books. Check them out!
Spin Sucks: Communication and Reputation Management in the Digital Age
This book digs into honest, responsible and authentic communication can earn the trust of your customers, stakeholders, investors, and communities.
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
This book maps out how communications pros can create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team.