When there’s coverage about your brand how do you find out about it? Whitney Danhauer dives into everyone's favorite social listening tools in our #SpinSucksQuestion... Read More

The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More

Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies... Read More

Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Dietrich has more... Read More

It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your client. ... Read More

Business networking can be tricky. In this week's #SpinSucksQuestion, Whitney Danhauer asks for advice from some of the best communications pros around... Read More

Onboarding has different meanings to different people in different industries. Tressa Robbins tells us why it's important in every industry, and offers tips... Read More

It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More

Slack is a cloud-based communication app, with 10 million daily users. But is it right for your office? Lauren Anderson outlines the pros and the cons... Read More

The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details... Read More