Gini Dietrich

Gin and Topics: How to Scare a Horror Film Actress

By: Gini Dietrich | September 22, 2017 | 
3
On this week's Gin and Topics, Ellen scares the poop out of a horror film actress. She also hosts Jessica Biel in an amazing dance intro. That and more!
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Mike Connell

The Big Question: Most Common Marketing Mistakes

By: Mike Connell | September 22, 2017 | 
7
Time and time again we see people making the same mistakes (blogging mistakes, social media mistakes… even spelling mistakes!) in PR and marketing activities. This week, the Big Question shines a light on what we’ve done wrong: "What are some of the most common marketing mistakes you see businesses make?"
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Amanda Cameron

Four Ways to Grow Your PR Firm

By: Amanda Cameron | September 21, 2017 | 
2
Growing a successful PR firm isn’t easy. It takes more than hiring a bunch of new people. Adding a few quality hires can have a huge impact on success. Here are four ways to grow a PR firm
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Gini Dietrich

Deskside Briefings: The Who, What, and Why for Effectiveness

By: Gini Dietrich | September 21, 2017 | 
6
Journalists and communicators alike are calling deskside briefings dead. But in-person meetings are almost more effective today than in the past
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Erika Heald

Consider Influencer Relations to Amplify Your Next Product Launch

By: Erika Heald | September 20, 2017 | 
7
Does the news release still work for product launch? Research shows a significant decrease in news releases effectiveness. What should PR pros do? Here is how working with influencers amplifies your product launch
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Gini Dietrich

How to Create Your Very First Online Course

By: Gini Dietrich | September 20, 2017 | 
19
Creating your first online course can be completely overwhelming and even paralyzing. Gini Dietrich breaks down how to launch a pilot with less stress
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Kameron Jenkins

Why Your Page One Ranking Isn’t Making You Money

By: Kameron Jenkins | September 19, 2017 | 
2
There’s nothing more frustrating than finally achieving page one ranking for a keyword only to have your business remain unaffected. Here are some steps you can take to diagnose why your rankings aren’t equating to more money, and what you can do to turn it around
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Gini Dietrich

How Time Management and Deep Work Go Hand-in-Hand

By: Gini Dietrich | September 19, 2017 | 
25
In an effort to do deep work and accomplish more in less time, we spend three months with a time management challenge. Here are the results
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Roland Pokornyik

Three PR Lessons from the Mayweather vs. McGregor Fight

By: Roland Pokornyik | September 18, 2017 | 
8
What lessons can PR pros learn from the recent “money fight” featuring Mayweather vs. McGregor? Did Showtime Sports and its media and marketing agencies employ innovative strategies and tactics? Roland Pokornyik explains
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Laura Petrolino

The Four Steps Necessary for Successful Client Onboarding

By: Laura Petrolino | September 18, 2017 | 
6
These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process.
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