Gini Dietrich

How to Invest In Your Professional Development Journey

By: Gini Dietrich | November 12, 2019 | 
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There are benefits to investing in professional development—and there are costs to not doing it. Gini Dietrich helps you figure out the journey best suited for you... Read More
Laura Petrolino

Be Optimistic: Improve Your Job and Your Life In 2020

By: Laura Petrolino | November 11, 2019 | 
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Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More
Whitney Danhauer

Spin Sucks Question: Great Examples of User-Generated Content

By: Whitney Danhauer | November 8, 2019 | 
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Does your company encourage customers to create user-generated content? What are your success stories? That's what we asked in our #SpinSucksQuestion... Read More
Gini Dietrich

Five Steps to Agency Growth Without Creating More Content, Part One

By: Gini Dietrich | November 7, 2019 | 
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We truly don't need more content, especially when growing an agency. In part one of a three-part series, Gini Dietrich shows you how to grow without all the things. ... Read More
Martin Waxman

Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies

By: Martin Waxman | November 6, 2019 | 
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Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More
Gini Dietrich

The Communications Industry Is Not Free from Diversity Issues

By: Gini Dietrich | November 5, 2019 | 
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The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace... Read More
Laura Petrolino

The Rockstar Guide to Setting Professional Goals in 2020

By: Laura Petrolino | November 4, 2019 | 
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The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More
Whitney Danhauer

Spin Sucks Question: How Do You Feel About Emoji?

By: Whitney Danhauer | November 1, 2019 | 
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Are you an all-emoji-all-the-time kind of person? Or do you think they're unprofessional? That's the topic in this week's #SpinSucksQuestion!... Read More
Gini Dietrich

What the New Google BERT Update Means for Communicators

By: Gini Dietrich | October 31, 2019 | 
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BERT is the new update from Google, but before you get all stressed out about what that means for you, Gini Dietrich breaks it down and tells you what to do... Read More
Whitney Danhauer

Spin Sucks AMA Recap: Marisa Ricciardi on Public Relations KPIs

By: Whitney Danhauer | October 30, 2019 | 
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In the latest #SpinSucksAMA, entrepreneur Marisa Ricciardi shares strategies on how to tie public relations KPIs to business goals... Read More