Laura Petrolino

Why Tough Love Is Necessary for Successful Client Service

By: Laura Petrolino | February 17, 2020 | 
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Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More
Laura Petrolino

How to Reduce Bias in Communication: A Communicator’s Responsibility

By: Laura Petrolino | February 14, 2020 | 
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How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More
Gini Dietrich

How the PESO Model Prevents the Media Relations Pigeon Hole

By: Gini Dietrich | February 13, 2020 | 
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The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More
Eric Schwartzman

The Future of Communications is Growth Stage PR

By: Eric Schwartzman | February 12, 2020 | 
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What is growth stage PR and why should your organization embrace it? Eric Schwartzman explains and shares strategies on how to implement it effectively... Read More
Gini Dietrich

The Struggles We All Have With the PESO Model

By: Gini Dietrich | February 11, 2020 | 
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The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles... Read More
Laura Petrolino

Help! My Client is Questioning PR Value! What Should I Do?

By: Laura Petrolino | February 10, 2020 | 
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These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More
Laura Petrolino

2020 Super Bowl Ads: The Communications Perspective

By: Laura Petrolino | February 7, 2020 | 
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This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers. ... Read More
Gini Dietrich

PESO Model 2.0: A New Masterclass to Help You In 2020 and Beyond

By: Gini Dietrich | February 6, 2020 | 
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February is PESO model learning month and Gini Dietrich lists resources all over the web to help you take it from theory to practice in a short amount of time... Read More
Chris Craft

How Long-Form Content Improved My Content Marketing Strategy

By: Chris Craft | February 5, 2020 | 
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Long-form content or blog posts help you establish authority and trust—and boost SEO. Agency owner Chris Craft offers strategies and tips on how to get started... Read More
Gini Dietrich

The Continual Conversation About PR and Podcasting

By: Gini Dietrich | February 4, 2020 | 
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There are lots of options for podcasting in PR, including micro-podcasts and smart device audio. Gini Dietrich breaks it all down for you here... Read More