Becky Ruyle

Canceled In-Person Events? Reallocate Your Spend to Content

By: Becky Ruyle | March 8, 2021 | 
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Becky Ruyle says the solution to canceled in-person events is to diversify your marketing strategy by incorporating content marketing... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: The Benefits

By: Gini Dietrich | March 4, 2021 | 
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When the PESO Model is integrated and implemented correctly, Gini Dietrich says it can be one of the most profitable investments for your business because it builds brand awareness and it generates qualified leads... Read More
Gini Dietrich

Setting Measurement Goals and Reporting On Results

By: Gini Dietrich | March 2, 2021 | 
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Measurement is one of the most important things you should do in your communications program, but most either skip it or leave it to the end. Gini Dietrich shows you how to set—and report on—your goals... Read More
Ken Jacobs

Why Leaders Must Be Courageous

By: Ken Jacobs | March 1, 2021 | 
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No one said this job of leadership would be easy. And your people need your courageous leadership more than ever. Ken Jacobs shows you how... Read More
Gini Dietrich

AMA: How Do You Suggest Sales Follow-up On Marketing Leads?

By: Gini Dietrich | February 26, 2021 | 
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On this week's AMA, Gini Dietrich answers the question, "How do we follow-up with marketing leads without being too creepy or stalker-ish?"... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients), Pt 2

By: Gini Dietrich | February 25, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has MORE answers for you in this second part to a two-part series... Read More
Gini Dietrich

What Is Shadowbanning…and Why Should You Care?

By: Gini Dietrich | February 23, 2021 | 
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When a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which Gini Dietrich says sort of defeats the purpose... Read More
Jason Falls

What If We Dropped the “R” and Called It Influence Marketing?

By: Jason Falls | February 22, 2021 | 
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In a thought-provoking piece, Jason Falls asks, "What if we dropped the "R" and called it influence marketing?" He explains here what that means... Read More
Gini Dietrich

AMA: A Q&A With the Spin Sucks Intern

By: Gini Dietrich | February 19, 2021 | 
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On this week's AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients)

By: Gini Dietrich | February 18, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has answers for you... Read More