There is a new type of business development tactic going on that a certain kind of PR firm is testing out—which is creating havoc for the entire industry. Gini Dietrich describes what it is, why it hurts us all, and what to do about it... Read More

In this week's Spin Sucks guest blog post, Heidi Sullivan discusses how to optimize your PR strategy by focusing on the key elements that sure to maximize your local SEO. ... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do you think Muck Rack can make a life of a confused solo PR pro easier?" while also offering some tips on how to use it (or other software) most effectively... Read More

As we consider remote working the new normal, particularly in the work that we do, Gini Dietrich says mental health can be addressed in ways it couldn’t when going to a location was paramount to the work that we do... Read More

In this week's Spin Sucks guest blog post, Drew McLellan discusses the significance of brands using emotional theory when creating ads to tap into various audiences in order to drive sales. ... Read More

On this week's Spin Sucks AMA, Gini Dietrich discusses the value of the 90-day cancellation clause in your agency contracts and letters of agreement... Read More

It's been 15 years since Spin Sucks launched and Gini Dietrich is taking you on a trip down memory lane, as well as looking back at the numbers that make up a blog turned business. ... Read More

In this week's Spin Sucks guest blog post, David Ciccarelli discusses why brands must lead with authenticity in telling diverse stories, and shares tips on how to effectively put this into practice. ... Read More

On this week's Spin Sucks AMA, rather than answer a question, Gini Dietrich reflects on the 20th anniversary of 9/11 and what she thinks about quite often, particularly with as divided as our country is right now... Read More

Want to know why people blame the intern? Gini Dietrich says it's because they don't have a spine nor how to lead with inspiration and motivation... Read More