Gini Dietrich

When a PR Firm Uses Terrible Business Development Tactics

By: Gini Dietrich | September 28, 2021 | 
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There is a new type of business development tactic going on that a certain kind of PR firm is testing out—which is creating havoc for the entire industry. Gini Dietrich describes what it is, why it hurts us all, and what to do about it... Read More
Heidi Sullivan

How to Optimize Your PR Strategy by Using Local SEO

By: Heidi Sullivan | September 27, 2021 | 
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In this week's Spin Sucks guest blog post, Heidi Sullivan discusses how to optimize your PR strategy by focusing on the key elements that sure to maximize your local SEO. ... Read More
Gini Dietrich

AMA: Do You Think Muck Rack Can Make My Life Easier?

By: Gini Dietrich | September 24, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do you think Muck Rack can make a life of a confused solo PR pro easier?" while also offering some tips on how to use it (or other software) most effectively... Read More
Gini Dietrich

The Communicator’s Job and the Ensuing Mental Health Challenge

By: Gini Dietrich | September 21, 2021 | 
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As we consider remote working the new normal, particularly in the work that we do, Gini Dietrich says mental health can be addressed in ways it couldn’t when going to a location was paramount to the work that we do... Read More
Drew McLellan

Using Emotional Theory to Create Brand Loyalty

By: Drew McLellan | September 20, 2021 | 
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In this week's Spin Sucks guest blog post, Drew McLellan discusses the significance of brands using emotional theory when creating ads to tap into various audiences in order to drive sales. ... Read More
Gini Dietrich

AMA: How to Handle a Cancellation Clause In Agency Contracts

By: Gini Dietrich | September 17, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses the value of the 90-day cancellation clause in your agency contracts and letters of agreement... Read More
Gini Dietrich

Happy, Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 14, 2021 | 
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It's been 15 years since Spin Sucks launched and Gini Dietrich is taking you on a trip down memory lane, as well as looking back at the numbers that make up a blog turned business. ... Read More
David Ciccarelli

Brands Have a Responsibility to Tell Authentic Stories By Amplifying Voice Actors of Color

By: David Ciccarelli | September 13, 2021 | 
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In this week's Spin Sucks guest blog post, David Ciccarelli discusses why brands must lead with authenticity in telling diverse stories, and shares tips on how to effectively put this into practice. ... Read More
Gini Dietrich

AMA: A Reflection On the 20th Anniversary of 9/11

By: Gini Dietrich | September 10, 2021 | 
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On this week's Spin Sucks AMA, rather than answer a question, Gini Dietrich reflects on the 20th anniversary of 9/11 and what she thinks about quite often, particularly with as divided as our country is right now... Read More
Gini Dietrich

When We Blame the Intern, We Demonstrate Weak Leadership

By: Gini Dietrich | September 7, 2021 | 
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Want to know why people blame the intern? Gini Dietrich says it's because they don't have a spine nor how to lead with inspiration and motivation... Read More