PR has largely been the mainstay of traditional media. But smart brands are beginning to realize the power of using Instagram as a PR channel. Anand Srinivasan explains how it provides a simpler way to communicate... Read More

There are four steps in the earned media process to make it an excellent investment of your time and actually results in, well, results. Gini Dietrich has more... Read More

What if the tool we thought we knew, isn’t the same tool at all? If the tool has changed, are we using it in a way that we’ll see results? And are we ready to measure results of a hammer acting as a screwdriver? Heather Feimster explores how newswire content can offer value. ... Read More

It is pretty widespread knowledge that you have to be drunk (or worse) to be creative. But a recent interview with 8 artists proves that theory wrong. Gini Dietrich explores some of the most creative people in history—and their vices... Read More

Scaling virtually is a path to seriously consider in times of economic jitters. Melissa Sheridan explains why and how to do it. ... Read More

Martin Luther King, Jr. inspired action, hope, and change through his powerful communication skills. These four communications lessons explain how... Read More

On this week's Gin and Topics, Gini Dietrich curates the new Gillette ad, why it's so hard to use styling tools, Yo-Yo Ma, and more... Read More

Media trust is even more elusive today because fake news and alternative facts are rampant. Greg Brooks wants to know, how are you dealing with declining trust in media... Read More

Your social strategy needs to pack a punch if you want it to lead to conversions. Taral Patel discusses the four areas where savvy marketers should focus when viewing social as a lead-gen platform... Read More

If you want to achieve your goals this year, it takes more than just writing them down or saying them out loud. Gini Dietrich has 7 techniques you can use for success... Read More