Here's your one-stop-shop of tools and resources on how to implement and measure the PESO model as part of an integrated communications program... Read More

We talk today about who within an organization can use the PESO model, the different ways they can use it...and what happens when they don’t... Read More

Here are some of the top things communicators need to know about the FTC disclosure guidelines for social media influencers. Laura Petrolino breaks them down. ... Read More

Communicators face situations daily where they must set guidelines for ethical decision-making practices. Here are some of the most common ones and strategies to deal with them... Read More

You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results... Read More

Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter... Read More

BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel... Read More

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More

How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More

The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More