Gini Dietrich

My Hot Mess: How Chris Brogan Is Coping During a Pandemic

By: Gini Dietrich | May 29, 2020 | 
0
Gini Dietrich puts Chris Brogan in the "My Hot Mess" hot seat to discuss how he's a hermit and he's totally OK with it—and what it means to be a sports fan in New England... Read More
Gini Dietrich

How to Pitch Journalists During a Pandemic, According to Research

By: Gini Dietrich | May 28, 2020 | 
0
When trying to figure out how to logistically pitch journalists, Gini Dietrich (and the Muck Rack annual survey) have you covered... Read More
Jon Mikel Bailey

How to Find and Cultivate Your Marketing Automation Heart

By: Jon Mikel Bailey | May 27, 2020 | 
0
Marketing automation does have a heart and finding it will help yours be successful. Guest author Jon Bailey explains how and why it's so important. ... Read More
Gini Dietrich

Scaling an Agency: What You Need to Know

By: Gini Dietrich | May 26, 2020 | 
0
Scaling an agency sounds good on paper, but it's a very challenging thing in real life. Gini Dietrich has some advice on how to have your version of success... Read More
Gini Dietrich

My Hot Mess: How Brad Marley Is Coping During a Crisis

By: Gini Dietrich | May 22, 2020 | 
0
Gini Dietrich puts Brad Marley in the "My Hot Mess" hot seat to discuss how he is learning to be a single dad in the middle of a pandemic while running a business, teaching math, and air frying Pop Tarts... Read More
Gini Dietrich

What New Activism Means for Communicators in 2020 and Beyond

By: Gini Dietrich | May 21, 2020 | 
0
New activism is a term dubbed by the Annenberg Center for those who are making change by mobilizing votes, filing cause-related lawsuits, and more. Here is Gini Dietrich on what that means for your future communications plans... Read More
Steve Robertson

How to Use Authenticity to Appeal to Generation Z Consumers

By: Steve Robertson | May 20, 2020 | 
0
Generation Z consumers value authenticity, social good, and uniqueness in brands. Learn how to tap into these values with your marketing... Read More
Gini Dietrich

Building Community: A Step-By-Step Process to Getting Started

By: Gini Dietrich | May 19, 2020 | 
0
Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started. While it's not an easy button, Gini Dietrich does tell you where to start... Read More
Laura Petrolino

Why Community Building Is a Responsibility In Times of Crisis

By: Laura Petrolino | May 18, 2020 | 
21
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. ... Read More
Gini Dietrich

My Hot Mess: How Cathy McPhillips Is Coping During a Crisis

By: Gini Dietrich | May 15, 2020 | 
0
Gini Dietrich puts Cathy McPhillips in the "My Hot Mess" hot seat to discuss how her hot mess is learning Swahili and swapping recipes with her siblings. ... Read More