How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More

What are the main metrics your organization tracks and how do they contribute to your business goals? That's what we asked in the #SpinSucksQuestion... Read More

In part two of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process... Read More

Securing quality coverage from media can do wonders for your brand, but pitchin’ ain’t easy. Delaney Kline shares tips on how to avoid six of journalists pitching pet peeves... Read More

There are benefits to investing in professional development—and there are costs to not doing it. Gini Dietrich helps you figure out the journey best suited for you... Read More

Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More

Does your company encourage customers to create user-generated content? What are your success stories? That's what we asked in our #SpinSucksQuestion... Read More

We truly don't need more content, especially when growing an agency. In part one of a three-part series, Gini Dietrich shows you how to grow without all the things. ... Read More

Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More

The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace... Read More