On this week's Gin and Topics, we let Mattie Dietrich take over—in honor of her birthday. So wish her a happy birthday and enjoy her special show... Read More

This week's Spin Sucks Question looks to the future: What are the top trends, innovations, or opportunities that you’re looking forward to in the new year... Read More

The goal has been to outline how you can make better use of data, how to think about managing data, how to think about processing it, and the cycle you should go through with your data to make it more useful. Christopher S. Penn explains how to incorporate phase three: Production. ... Read More

On the eighth day of Christmas, Spin Sucks gave to me...8 podcasts to subscribe to, 7 blogs to read, 6 online courses, 5 effective storytelling rules & more... Read More

Spotlight customers, tell their stories, and hopefully, you'll equip them to share their stories with others. Ali Roth explains how to adjust your marketing strategy to enable that mission and vision... Read More

On the seventh day of Christmas, Spin Sucks gave to me...seven blogs to read, six online courses, five effective storytelling rules, and so much more... Read More

The key to crafting a perfect media pitch involves writing something you know will compel the recipient. Domenica D'Ottavio has some tips to perfect your media pitch. ... Read More

On the sixth day of Christmas, Spin Sucks gave to you...six online courses, five effective storytelling rules, four productivity tools, three books on writing, two marketing trends, and a professional goal for ... Read More

A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in ... Read More

Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More