The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it... Read More

The job of the communicator never ends. To evolve and improve, one must invest in professional development. Kevin Anselmo offers some options... Read More

Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More

Gini Dietrich finally releases the fountain of youth. This is the only anti-aging secret you will ever need. That and more on this week's Gin and Topics... Read More

This week, Mike Connell asks: are paid tactics a part of your communications toolkit? What are your biggest paid media challenges? #SpinSucksQuestion... Read More

Erik Huddleston, the CEO at TrendKite, says PR attribution is the single biggest opportunity to secure better budgets to deliver better results. (We agree!)... Read More

Most of the workforce will be freelancers by 2027, but that doesn't necessarily mean you'll be an entrepreneur. Gini Dietrich outlines the key traits to help you decide... Read More

B2B brands always think what works for B2C doesn't work for them. But Tom Augenthaler outlines why, in the case of influencer marketing, that's not true... Read More

Building brand trust is even harder today because fake news and alternative facts are rampant. Gini Dietrich provides 5 ways to get around the challenges... Read More

For your digital strategy, would you rather interpret big data alone? Or do you prefer AI to help you dissect it? Emil Kristensen provides tips and tools... Read More