On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best marketing and communications podcasts for you to subscribe to and listen to... Read More

Here are two business books that have recently been published by two people you can't help but admire and respect: Tamsen Webster and Danny Iny... Read More

If you are bone tired, the kind of exhaustion that leaves you feeling like you're in a fog, you're not alone! The stress we've all endured is creating this and Gini Dietrich found some research to help you get out of it... Read More

The business of media relations sometimes gets a bad rap these days. Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong... Read More

On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo... Read More

In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success... Read More

While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world... Read More

There are small steps you can take with your marketing efforts that Shalini Gupta says will lead to new skills and big career progression in your future... Read More

On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist... Read More

When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off. ... Read More