Gini Dietrich

Shared Media: A Deep(er) Dive into Its Place in the PESO Model

By: Gini Dietrich | September 25, 2018 | 
The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it... Read More
Kevin Anselmo

Can Investing in the Stock Market Help Your Professional Development?

By: Kevin Anselmo | September 24, 2018 | 
The job of the communicator never ends. To evolve and improve, one must invest in professional development. Kevin Anselmo offers some options... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | September 24, 2018 | 
Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More
Gini Dietrich

Gin and Topics: This is the Only Anti-Aging Secret You’ll Need

By: Gini Dietrich | September 21, 2018 | 
Gini Dietrich finally releases the fountain of youth. This is the only anti-aging secret you will ever need. That and more on this week's Gin and Topics... Read More
Mike Connell

The Big Question: What Are Your Biggest Paid Media Challenges?

By: Mike Connell | September 21, 2018 | 
This week, Mike Connell asks: are paid tactics a part of your communications toolkit? What are your biggest paid media challenges? #SpinSucksQuestion... Read More
Erik Huddleston

How to Prove Measurable Success with PR Attribution

By: Erik Huddleston | September 20, 2018 | 
Erik Huddleston, the CEO at TrendKite, says PR attribution is the single biggest opportunity to secure better budgets to deliver better results. (We agree!)... Read More
Gini Dietrich

The Key Traits of a Successful Entrepreneur

By: Gini Dietrich | September 20, 2018 | 
Most of the workforce will be freelancers by 2027, but that doesn't necessarily mean you'll be an entrepreneur. Gini Dietrich outlines the key traits to help you decide... Read More
Tom Augenthaler

How B2Bs Can Leverage Influencer Marketing

By: Tom Augenthaler | September 19, 2018 | 
B2B brands always think what works for B2C doesn't work for them. But Tom Augenthaler outlines why, in the case of influencer marketing, that's not true... Read More
Gini Dietrich

How to Build Trust in the Era of Fake News

By: Gini Dietrich | September 19, 2018 | 
Building brand trust is even harder today because fake news and alternative facts are rampant. Gini Dietrich provides 5 ways to get around the challenges... Read More
Emil Kristensen

How to Future-Proof Your Digital Strategy Using AI

By: Emil Kristensen | September 18, 2018 | 
For your digital strategy, would you rather interpret big data alone? Or do you prefer AI to help you dissect it? Emil Kristensen provides tips and tools... Read More