The PESO model is crucial to the communications industry, strategic, and forward-thinking, so the answers to this week's #SpinSucksQuestion were no surprise... Read More

The news release isn't dead, but it has a long way to come to make it an effective tool. Gini Dietrich has eight of the biggest mistakes PR pros make with a release... Read More

One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More

Nobody enjoys a negative customer experience. Not the customer and not the business, but they do happen. Gini Dietrich has tips to handle those instances with grace... Read More

Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More

This week on the #SpinSucksQuestion, Whitney Danhauer asks what the top three new PR skills communications pros should have to make them stand out... Read More

The names you choose for your products, services, company or even campaigns define your brand and great branding is what makes your stories spread. Jeremy Miller has some tips to help you choose the right name for your next initiative. ... Read More

It's the 13th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More

What do you do when you hate your boss, but the boss is you? Gini Dietrich has how to get yourself out of the slump and love your boss again... Read More

Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More