We are responsible for more than telling a good story. If we want to be trusted, we need to be truthful. Jennifer Phillips digs into truth in storytelling... Read More

People want to share stories and experiences with one another online. Our job is to give them something good to talk about. Gini Dietrich has how to include user-generated content in your 2019 comms plan... Read More

Market differentiation is up there as one of the most challenging issues at ContentCal according to the company's co-founder and Director of Growth Andy Lambert, but that's not necessarily a bad thing!... Read More

Want to build a career you love? Laura Petrolino provides three necessary steps for a PR professional to create their dream career. ... Read More

On this week's Gin and Topics, you can watch singing, dancing, rapping, head bopping, and more. Gini Dietrich has an episode full of fun and games... Read More

According to a recent article by The Atlantic, Twitter's retweet function “derails healthy conversation and preys on users’ worst instincts.” So, the retweet: Yes or No... Read More

Marketers have a lot of questions about chatbots, so we invited Larry Kim to host the next Spin Sucks Community AMA to answer #allthethings #chatbots... Read More

Many authors and aspiring writers keep a file of quotes that inspire and motivate them. Gini Dietrich has several on writing, women, hard work, and failure... Read More

Maureen Jann has some amazing startup marketing lessons, but she has also identified a clear pattern between startup ventures and their marketing needs. Read on!... Read More

Have you ever hired a PR firm to focus on getting your name in print, only to be disappointed? That is because media relations, alone, does not drive sales... Read More