Gini Dietrich

Muted. Listening. Learning.

By: Gini Dietrich | June 3, 2020 | 
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As you start or continue to learn about anti-racism, the Spin Sucks team has put together some resources to help so we can all become anti-racist... Read More
Gini Dietrich

The Five Career Growth Strategies You Can Learn from Nature

By: Gini Dietrich | June 2, 2020 | 
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When wildfires burn things to the ground, new habitats are created. Likewise, chaos and uncertainty can help you with business growth. Gini Dietrich shows you what you can learn from nature to pull yourself out of the pandemic... Read More
Laura Petrolino

Facebook Analytics vs. Google Analytics: Which Should You Use?

By: Laura Petrolino | June 1, 2020 | 
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Facebook Analytics vs. Google Analytics, which should you use and why? Laura Petrolino explains the differences between the two data platforms and which is right for you. ... Read More
Gini Dietrich

My Hot Mess: How Chris Brogan Is Coping During a Pandemic

By: Gini Dietrich | May 29, 2020 | 
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Gini Dietrich puts Chris Brogan in the "My Hot Mess" hot seat to discuss how he's a hermit and he's totally OK with it—and what it means to be a sports fan in New England... Read More
Gini Dietrich

How to Pitch Journalists During a Pandemic, According to Research

By: Gini Dietrich | May 28, 2020 | 
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When trying to figure out how to logistically pitch journalists, Gini Dietrich (and the Muck Rack annual survey) have you covered... Read More
Jon Mikel Bailey

How to Find and Cultivate Your Marketing Automation Heart

By: Jon Mikel Bailey | May 27, 2020 | 
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Marketing automation does have a heart and finding it will help yours be successful. Guest author Jon Bailey explains how and why it's so important. ... Read More
Gini Dietrich

Scaling an Agency: What You Need to Know

By: Gini Dietrich | May 26, 2020 | 
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Scaling an agency sounds good on paper, but it's a very challenging thing in real life. Gini Dietrich has some advice on how to have your version of success... Read More
Gini Dietrich

My Hot Mess: How Brad Marley Is Coping During a Crisis

By: Gini Dietrich | May 22, 2020 | 
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Gini Dietrich puts Brad Marley in the "My Hot Mess" hot seat to discuss how he is learning to be a single dad in the middle of a pandemic while running a business, teaching math, and air frying Pop Tarts... Read More
Gini Dietrich

What New Activism Means for Communicators in 2020 and Beyond

By: Gini Dietrich | May 21, 2020 | 
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New activism is a term dubbed by the Annenberg Center for those who are making change by mobilizing votes, filing cause-related lawsuits, and more. Here is Gini Dietrich on what that means for your future communications plans... Read More
Steve Robertson

How to Use Authenticity to Appeal to Generation Z Consumers

By: Steve Robertson | May 20, 2020 | 
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Generation Z consumers value authenticity, social good, and uniqueness in brands. Learn how to tap into these values with your marketing... Read More