Kathryn Mason

Rebranding: Not Just a Name, But a State of Mind

By: Kathryn Mason | May 24, 2018 | 
0
A case study on the importance of rebranding, how to do it, what it looks like when it's finished, and how much better you'll feel

... Read More
Gini Dietrich

Measurement in the PESO Model: Part Two

By: Gini Dietrich | May 24, 2018 | 
0
In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against

... Read More
Margaret Reid

Six Reasons Brands Should Embrace Local SEO

By: Margaret Reid | May 23, 2018 | 
0
The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now

... Read More
Laura Petrolino

25 Free Digital Marketing Tools for Small Organizations

By: Laura Petrolino | May 23, 2018 | 
0
Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help

... Read More
Sherrilynne Starkie

Why Social Media Certification is a Necessity Today

By: Sherrilynne Starkie | May 22, 2018 | 
0
In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients

... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | May 22, 2018 | 
0
Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why

... Read More
Darina Murashev

Create a Social Media Internship that Attracts Star Talent

By: Darina Murashev | May 21, 2018 | 
0
We often think only big companies can have intern programs. Here's how to create a social media internship that attracts star talent without a large budget

... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | May 21, 2018 | 
0
Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own).

... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Read Texts from Their Mothers

By: Gini Dietrich | May 18, 2018 | 
0
On this week's Gin and Topics, Jimmy Kimmel asks celebrities to read texts from their mothers, Sandra Bullock answers Ellen's questions, and lots more fun

... Read More
Mike Connell

The Big Question: Are You GDPR Ready?

By: Mike Connell | May 18, 2018 | 
0
The GDPR deadline looms and Mike Connell wants to know: are you ready? If so, what did you have to do? If not, what questions do you still have

... Read More