Laura Petrolino

Creating False Idols: The Responsibility of Social Proof

By: Laura Petrolino | November 18, 2019 | 
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How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More
Whitney Danhauer

Spin Sucks Question: What Are the Main Metrics Your Organization Tracks?

By: Whitney Danhauer | November 15, 2019 | 
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What are the main metrics your organization tracks and how do they contribute to your business goals? That's what we asked in the #SpinSucksQuestion... Read More
Gini Dietrich

Five Steps to Agency Growth Without Creating More Content, Part 2

By: Gini Dietrich | November 14, 2019 | 
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In part two of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process... Read More
Delaney Kline

Journalists’ Top Six Pitching Pet Peeves

By: Delaney Kline | November 13, 2019 | 
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Securing quality coverage from media can do wonders for your brand, but pitchin’ ain’t easy. Delaney Kline shares tips on how to avoid six of journalists pitching pet peeves... Read More
Gini Dietrich

How to Invest In Your Professional Development Journey

By: Gini Dietrich | November 12, 2019 | 
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There are benefits to investing in professional development—and there are costs to not doing it. Gini Dietrich helps you figure out the journey best suited for you... Read More
Laura Petrolino

Be Optimistic: Improve Your Job and Your Life In 2020

By: Laura Petrolino | November 11, 2019 | 
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Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More
Whitney Danhauer

Spin Sucks Question: Great Examples of User-Generated Content

By: Whitney Danhauer | November 8, 2019 | 
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Does your company encourage customers to create user-generated content? What are your success stories? That's what we asked in our #SpinSucksQuestion... Read More
Gini Dietrich

Five Steps to Agency Growth Without Creating More Content, Part 1

By: Gini Dietrich | November 7, 2019 | 
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We truly don't need more content, especially when growing an agency. In part one of a three-part series, Gini Dietrich shows you how to grow without all the things. ... Read More
Martin Waxman

Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies

By: Martin Waxman | November 6, 2019 | 
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Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More
Gini Dietrich

The Communications Industry Is Not Free from Diversity Issues

By: Gini Dietrich | November 5, 2019 | 
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The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace... Read More