Laura Petrolino

How to Implement the PESO Model In Your Communications Program

By: Laura Petrolino | February 26, 2020 | 
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Here's your one-stop-shop of tools and resources on how to implement and measure the PESO model as part of an integrated communications program... Read More
Gini Dietrich

Who Can Use the PESO Model?

By: Gini Dietrich | February 25, 2020 | 
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We talk today about who within an organization can use the PESO model, the different ways they can use it...and what happens when they don’t... Read More
Laura Petrolino

FTC Disclosure: The Latest Guidelines for Social Media Influencers

By: Laura Petrolino | February 24, 2020 | 
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Here are some of the top things communicators need to know about the FTC disclosure guidelines for social media influencers. Laura Petrolino breaks them down. ... Read More
Laura Petrolino

Ethical Decision Making: The Communicator’s Responsibility

By: Laura Petrolino | February 21, 2020 | 
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Communicators face situations daily where they must set guidelines for ethical decision-making practices. Here are some of the most common ones and strategies to deal with them... Read More
Gini Dietrich

The Double-Edged Sword of Measurement In the PESO Model

By: Gini Dietrich | February 20, 2020 | 
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You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results... Read More
Martin Waxman

The Double Ethics Standard Between PR and Journalism

By: Martin Waxman | February 19, 2020 | 
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Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter... Read More
Gini Dietrich

How Google Helped BERT Get Revenge

By: Gini Dietrich | February 18, 2020 | 
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BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel... Read More
Laura Petrolino

Why Tough Love Is Necessary for Successful Client Service

By: Laura Petrolino | February 17, 2020 | 
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Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More
Laura Petrolino

How to Reduce Bias in Communication: A Communicator’s Responsibility

By: Laura Petrolino | February 14, 2020 | 
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How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More
Gini Dietrich

How the PESO Model Prevents the Media Relations Pigeon Hole

By: Gini Dietrich | February 13, 2020 | 
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The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More