Whitney Danhauer

Spin Sucks Question: What’s Your Most Valuable Spin Sucks Learning?

By: Whitney Danhauer | September 20, 2019 | 
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The PESO model is crucial to the communications industry, strategic, and forward-thinking, so the answers to this week's #SpinSucksQuestion were no surprise... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | September 19, 2019 | 
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The news release isn't dead, but it has a long way to come to make it an effective tool. Gini Dietrich has eight of the biggest mistakes PR pros make with a release... Read More
Martin Waxman

Real or Deepfake? Issues and Challenges for Communications Pros

By: Martin Waxman | September 18, 2019 | 
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One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More
Gini Dietrich

When a Negative Customer Experience Derails Your Day

By: Gini Dietrich | September 17, 2019 | 
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Nobody enjoys a negative customer experience. Not the customer and not the business, but they do happen. Gini Dietrich has tips to handle those instances with grace... Read More
Laura Petrolino

Seven Things Successful Client Service Leaders Do

By: Laura Petrolino | September 16, 2019 | 
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Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More
Whitney Danhauer

What Are the Top New PR Skills Communications Pros Should Have?

By: Whitney Danhauer | September 13, 2019 | 
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This week on the #SpinSucksQuestion, Whitney Danhauer asks what the top three new PR skills communications pros should have to make them stand out... Read More
Jeremy Miller

Branding: Why Names Make Your Stories Spread

By: Jeremy Miller | September 12, 2019 | 
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The names you choose for your products, services, company or even campaigns define your brand and great branding is what makes your stories spread. Jeremy Miller has some tips to help you choose the right name for your next initiative. ... Read More
Gini Dietrich

Join Us in Celebrating the Spin Sucks Birthday!

By: Gini Dietrich | September 11, 2019 | 
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It's the 13th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More
Gini Dietrich

What to Do When You Hate Your Boss and the Boss Is You

By: Gini Dietrich | September 10, 2019 | 
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What do you do when you hate your boss, but the boss is you? Gini Dietrich has how to get yourself out of the slump and love your boss again... Read More
Laura Petrolino

How To Provide a Successful Customer Experience During a Crisis

By: Laura Petrolino | September 9, 2019 | 
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Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More