Gini Dietrich

Gin and Topics: It’s the Mattie Dietrich Show

By: Gini Dietrich | December 14, 2018 | 
On this week's Gin and Topics, we let Mattie Dietrich take over—in honor of her birthday. So wish her a happy birthday and enjoy her special show... Read More
Mike Connell

The Spin Sucks Question: Communication Trends in 2019

By: Mike Connell | December 14, 2018 | 
This week's Spin Sucks Question looks to the future: What are the top trends, innovations, or opportunities that you’re looking forward to in the new year... Read More
Christopher Penn

The 16-Step Data Lifecycle for Communicators: Part 3

By: Christopher Penn | December 13, 2018 | 
The goal has been to outline how you can make better use of data, how to think about managing data, how to think about processing it, and the cycle you should go through with your data to make it more useful. Christopher S. Penn explains how to incorporate phase three: Production. ... Read More
Gini Dietrich

12 Days of Christmas: Eight Podcasts to Subscribe to

By: Gini Dietrich | December 13, 2018 | 
On the eighth day of Christmas, Spin Sucks gave to me...8 podcasts to subscribe to, 7 blogs to read, 6 online courses, 5 effective storytelling rules & more... Read More
Ali Roth

Improve Your Marketing Strategy with Case Studies and Testimonials

By: Ali Roth | December 12, 2018 | 
Spotlight customers, tell their stories, and hopefully, you'll equip them to share their stories with others. Ali Roth explains how to adjust your marketing strategy to enable that mission and vision... Read More
Gini Dietrich

12 Days of Christmas: Seven Blogs to Read

By: Gini Dietrich | December 12, 2018 | 
On the seventh day of Christmas, Spin Sucks gave to blogs to read, six online courses, five effective storytelling rules, and so much more... Read More
Domenica D'Ottavio

Five Tips for Crafting a Successful Media Pitch

By: Domenica D'Ottavio | December 11, 2018 | 
The key to crafting a perfect media pitch involves writing something you know will compel the recipient. Domenica D'Ottavio has some tips to perfect your media pitch. ... Read More
Gini Dietrich

12 Days of Christmas: Six Online Courses

By: Gini Dietrich | December 11, 2018 | 
On the sixth day of Christmas, Spin Sucks gave to you...six online courses, five effective storytelling rules, four productivity tools, three books on writing, two marketing trends, and a professional goal for ... Read More
Susan Moeller

How to Create a SWOT Analysis for Content Marketing

By: Susan Moeller | December 10, 2018 | 
A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in ... Read More
Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More