Gini Dietrich

You Can’t Do Your Job If You’re Exhausted and In a Fog

By: Gini Dietrich | May 11, 2021 | 
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If you are bone tired, the kind of exhaustion that leaves you feeling like you're in a fog, you're not alone! The stress we've all endured is creating this and Gini Dietrich found some research to help you get out of it... Read More
Scott Baradell

The Secret Superpowers Of Media Coverage

By: Scott Baradell | May 10, 2021 | 
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The business of media relations sometimes gets a bad rap these days. Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong... Read More
Gini Dietrich

AMA: We Are All Speaking Greek

By: Gini Dietrich | May 7, 2021 | 
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On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Measurement

By: Gini Dietrich | May 6, 2021 | 
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In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success... Read More
Gini Dietrich

How to Use Goldilocks to Define and Attract Your Ideal Client

By: Gini Dietrich | May 4, 2021 | 
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While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world... Read More
Shalini Gupta

5 Keys to Growth and Strengthening Your Marketing Talents

By: Shalini Gupta | May 3, 2021 | 
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There are small steps you can take with your marketing efforts that Shalini Gupta says will lead to new skills and big career progression in your future... Read More
Gini Dietrich

AMA: What Do I Do When a Client Backs Out of an Interview?

By: Gini Dietrich | April 30, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist... Read More
Gini Dietrich

Maximize Owned and Earned Media to Garner (Real) Results

By: Gini Dietrich | April 29, 2021 | 
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When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off. ... Read More
Gini Dietrich

How to Choose the Right Pricing Model for Your Service Business

By: Gini Dietrich | April 27, 2021 | 
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How do you decide the right pricing model for your service business? In this article, Gini Dietrich explores eight options for you to consider... Read More
Hope Horner

Four Strategies for Ensuring Your Livestream Is a Success

By: Hope Horner | April 26, 2021 | 
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Now a year into every one of us using video to promote our businesses, Hope Horner says there are four strategies you may not have considered for a successful livestream... Read More