Gini Dietrich

AMA: Best Marketing and Communications Podcasts

By: Gini Dietrich | May 14, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best marketing and communications podcasts for you to subscribe to and listen to... Read More
Gini Dietrich

Two Business Books to Check Out for Speaking and/or Online Courses

By: Gini Dietrich | May 13, 2021 | 
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Here are two business books that have recently been published by two people you can't help but admire and respect: Tamsen Webster and Danny Iny... Read More
Gini Dietrich

You Can’t Do Your Job If You’re Exhausted and In a Fog

By: Gini Dietrich | May 11, 2021 | 
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If you are bone tired, the kind of exhaustion that leaves you feeling like you're in a fog, you're not alone! The stress we've all endured is creating this and Gini Dietrich found some research to help you get out of it... Read More
Scott Baradell

The Secret Superpowers Of Media Coverage

By: Scott Baradell | May 10, 2021 | 
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The business of media relations sometimes gets a bad rap these days. Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong... Read More
Gini Dietrich

AMA: We Are All Speaking Greek

By: Gini Dietrich | May 7, 2021 | 
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On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Measurement

By: Gini Dietrich | May 6, 2021 | 
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In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success... Read More
Gini Dietrich

How to Use Goldilocks to Define and Attract Your Ideal Client

By: Gini Dietrich | May 4, 2021 | 
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While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world... Read More
Shalini Gupta

5 Keys to Growth and Strengthening Your Marketing Talents

By: Shalini Gupta | May 3, 2021 | 
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There are small steps you can take with your marketing efforts that Shalini Gupta says will lead to new skills and big career progression in your future... Read More
Gini Dietrich

AMA: What Do I Do When a Client Backs Out of an Interview?

By: Gini Dietrich | April 30, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist... Read More
Gini Dietrich

Maximize Owned and Earned Media to Garner (Real) Results

By: Gini Dietrich | April 29, 2021 | 
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When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off. ... Read More