Gini Dietrich

How to Create Non-Traditional Revenue Streams

By: Gini Dietrich | August 11, 2020 | 
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In a cross promotion with the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk how to create non-traditional revenue streams... Read More
Laura Petrolino

How to Create a Successful PR Plan in Five Steps

By: Laura Petrolino | August 10, 2020 | 
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Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results... Read More
Laura Petrolino

Survive and Thrive: How Laura Petrolino Is Doing Both

By: Laura Petrolino | August 7, 2020 | 
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Laura Petrolino discusses how she isn't just surviving but thriving during 2020 and why she's learned self-care is the secret ingredient to growth... Read More
Gini Dietrich

The Agency Strategic and Business Development Plan

By: Gini Dietrich | August 6, 2020 | 
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Every agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini Dietrich has a list of everything you need to do... Read More
Gini Dietrich

How to Generate New Business During a Crisis

By: Gini Dietrich | August 4, 2020 | 
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Gini Dietrich and Chip Griffin discuss how to generate new business during a global crisis, a down economy, or when your business needs an extra boost. ... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | August 3, 2020 | 
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Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Gini Dietrich

Survive and Thrive: How Gini Dietrich Is Doing Both

By: Gini Dietrich | July 31, 2020 | 
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In a weekly series called Survive and Thrive, Gini Dietrich kicks us off with how she's taking advantage of the Great Pause and reevaluating her life... Read More
Gini Dietrich

How to Grow an Agency Into a Sustainable Business Model

By: Gini Dietrich | July 30, 2020 | 
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To grow an agency into a sustainable business model takes process, procedure, standards, but most of all...vision. Gini Dietrich can help you get there... Read More
Gini Dietrich

How to Measure Your PESO Model Efforts

By: Gini Dietrich | July 28, 2020 | 
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In the last of the PESO Model series, Gini Dietrich shows you how to use metrics, measurement, attribution, MQLs, SQLs...oh my!... Read More
Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | July 27, 2020 | 
10
Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success... Read More