Gini Dietrich

Gin and Topics: Watch the Mailboat Jumper Tryouts

By: Gini Dietrich | July 20, 2018 | 
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On this week's Gin and Topics, we have babies, a sign language whiz, gun control, mailboat jumpers, and Americans who can't name a country... Read More
Mike Connell

The Big Question: What is Petfluence?

By: Mike Connell | July 20, 2018 | 
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There's no denying the appeal of a cute animal-friend moment, but Mike Connell asks what is #Petfluence, really, and as a pet owner (or not) how does it affect you and why? #SpinSucksQuestion... Read More
Drew McLellan

Speaking Engagements: Every Agency Owner’s Ace in the Hole

By: Drew McLellan | July 19, 2018 | 
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Speaking engagements aren't just for authors and famous thought leaders. They can be a way for agency owners to do business development en masse. Drew McLellan has more... Read More
Gini Dietrich

Narrowcasting: How to Build Relationships that Last

By: Gini Dietrich | July 19, 2018 | 
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Narrowcasting allows us to approach smaller audiences, become more focused, and target who we want to engage with. Gini Dietrich has the formula for doing so... Read More
Tony Gnau

How to Avoid Pitfalls with Your Corporate Video

By: Tony Gnau | July 18, 2018 | 
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A corporate video is one of the very best ways you can communicate with stakeholders, but often the most seasoned pros make mistakes with them. Tony Gnau has more... Read More
Gini Dietrich

Why Ignoring Earned Media Today is Detrimental for Tomorrow

By: Gini Dietrich | July 18, 2018 | 
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A recent story in the Washington Post found that up to 70% of communicators are ignoring earned media. Here's Gini Dietrich on why that's detrimental... Read More
Amanda Sparks

How to Find a Great Freelance Writer for Your Business

By: Amanda Sparks | July 17, 2018 | 
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Too often, business leaders want to hire a freelance writer who has subject matter expertise. But Amanda Sparks argues it's more than that... Read More
Gini Dietrich

The Agency Strategic and Business Development Plan

By: Gini Dietrich | July 17, 2018 | 
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Every agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini Dietrich has a list of everything you need to do... Read More
Birbahadur Singh Kathayat

5 Ways to Ensure Earned Media Reaches the Right Audience

By: Birbahadur Singh Kathayat | July 16, 2018 | 
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These days earned media is the most trusted form of messaging. With so much data at our fingertips, who sees it doesn’t have to be a game of chance. Beer Singh has more... Read More
Laura Petrolino

One Way Communications Pros Can Improve Weaknesses

By: Laura Petrolino | July 16, 2018 | 
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It's not fun or easy to do things we aren't good at. But it's crucial to improve weaknesses in our career and life. Find out why and how to start... Read More