Gini Dietrich

How Politics Fits Into This Year’s Communications Campaigns

By: Gini Dietrich | January 28, 2020 | 
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Whether politics should be discussed in a professional setting is a polarizing issue. But the opportunity to stand up for your beliefs is stronger than ever. Gini Dietrich has more... Read More
Laura Petrolino

Five Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | January 27, 2020 | 
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These five client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that. ... Read More
Laura Petrolino

Spin Sucks Question: Cultivating Customer Brand Ambassadors

By: Laura Petrolino | January 24, 2020 | 
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Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors... Read More
Gini Dietrich

The PR Industry and the PESO Model During the Next Decade

By: Gini Dietrich | January 23, 2020 | 
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During the next decade, Gini Dietrich says you need to be experienced and wise about how the PESO model work so you can "conduct" the machines to do exactly what you want... Read More
Shane Barker

11 Social Media Marketing Tools to Help Improve Your Strategy

By: Shane Barker | January 22, 2020 | 
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What are some of the top social media marketing tools to optimize your content strategy? Shane Barker recommends 11 recommendations and provides an overview of what each does best. ... Read More
Gini Dietrich

The Hopes and Dreams (and Concerns) of Artificial Intelligence

By: Gini Dietrich | January 21, 2020 | 
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One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more... Read More
Laura Petrolino

Client Onboarding: Follow These Four Steps for Success

By: Laura Petrolino | January 20, 2020 | 
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These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process. ... Read More
Laura Petrolino

Spin Sucks Question: The Future of Influencer Relations

By: Laura Petrolino | January 17, 2020 | 
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Our community of experts lays out the do's, don'ts, and rules of influencer relations done right in 2020 in our #SpinSucksQuestion. Laura Petrolino discusses what needs to change for influencer relations to save itself. ... Read More
Gini Dietrich

50 Writing Prompts for Content Development

By: Gini Dietrich | January 16, 2020 | 
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Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered... Read More
Tony Gnau

How to Pay for Video in 2020 and Not Break Your Budget

By: Tony Gnau | January 15, 2020 | 
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Are you planning to produce videos for your organization? What's the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips... Read More