Gini Dietrich

What If We Called Thought Leadership Something Else?

By: Gini Dietrich | June 18, 2019 | 
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Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all... Read More
Laura Petrolino

Summer Marketing Tips To Keep Your Sales Sizzling

By: Laura Petrolino | June 17, 2019 | 
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Laura Petrolino shares summer marketing tips to help you stay in front of customers and keep revenue rolling in during the often slower summer months. ... Read More
Whitney Danhauer

Spin Sucks Question: How Do You Respond to Internet Trolls?

By: Whitney Danhauer | June 14, 2019 | 
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How do you deal with internet trolls and negative comments? That's what @Whit_Danhauer's asking in this week's #SpinSucksQuestion... Read More
Whitney Danhauer

Spin Sucks AMA: Crisis Management with Melissa Agnes

By: Whitney Danhauer | June 12, 2019 | 
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Melissa Agnes is a digital crisis management strategist, thought-leader, speaker, and author and if anyone knows how to prepare for a crisis it’s her. Here's a recap of her #SpinSucks... Read More
Gini Dietrich

Let’s Take a Trip Down the Spin Sucks Memory Lane

By: Gini Dietrich | June 11, 2019 | 
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Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!... Read More
Laura Petrolino

The Summer Public Relations Professional Development Study Guide

By: Laura Petrolino | June 10, 2019 | 
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Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More
Whitney Danhauer

Spin Sucks Question: Where Do You Turn for Fresh Content Ideas?

By: Whitney Danhauer | June 7, 2019 | 
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This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you tackle those mental blocks when it comes to content creation. How do you get over that hurdle... Read More
Gini Dietrich

The Five Parts of Brand Storytelling to Include Every Time

By: Gini Dietrich | June 6, 2019 | 
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Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap? Gini Dietrich has more... Read More
John Hall

Handling a PR Emergency While Keeping Your Schedule Intact

By: John Hall | June 5, 2019 | 
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No matter the situation, emergencies need to be dealt with fast. John Hall dives into how people with an already busy schedule can handle issues and crises... Read More
Gini Dietrich

The Three Parts of Successful Video Marketing

By: Gini Dietrich | June 4, 2019 | 
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Create videos that, regardless of changing trends and online behaviors, continue to be useful as long as the information in them is relevant. Gini Dietrich offers 3 parts of successful video marketing... Read More