Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires.

Let’s take a look at the mailbag to see which questions are burning this week:

“I’d love some opinions on a little issue I’m working through right now. I’m a junior freelance copywriter who wants to start applying to PR firms, but I’m still working on my portfolio website. If someone applied to a position in your firm who had a good resume, but no portfolio, would you consider them for the position? Basically, I feel like I need to start applying, but I’m worried it’s pointless until I finish my portfolio.”

Your Future PR Job

Do not worry about your portfolio. Don’t worry about your portfolio. Don’t worry about your portfolio. Oh, and don’t worry about your portfolio.

Apply for jobs. For one, it’s an employee’s market so you have all of the leverage and can dictate how the interview process goes (without being a jerk, of course).

Don’t let perfection get in the way of progress.

The other thing is if you’re applying for a writing job, you’re going to take a writing test.

We always look at a portfolio as something that’s been edited and polished, which is great, but it doesn’t show us the raw talent of the candidate.

Every agency I’ve worked for (and at my own) has required a writing test, just to get a really good sense of where the candidate’s skill and talent lie.

If you have your portfolio as a backup, that’s great, but know that it won’t replace a writing test.

For a PR job, a portfolio is nice to have, not a necessity.

Have a Question?

Make sure you watch the video for a little color commentary on how to cheat with your appearance on Zoom.

And, if there is a topic you’d like us to cover, industry trends you’ve heard about but don’t understand, or a question you are embarrassed to ask but know we will be happy to answer let us know!

You can drop it in the comments below, DM us on social or in the Spin Sucks Community, or send an email.

You can also stop by my house with a bottle of wine, but we can’t sit out on the porch and drink. It’s too cold. You’ll have to wait for that part until spring.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich