Nobody enjoys a negative customer experience. Not the customer and not the business, but they do happen. Gini Dietrich has tips to handle those instances with grace... Read More

It's the 13th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More

What do you do when you hate your boss, but the boss is you? Gini Dietrich has how to get yourself out of the slump and love your boss again... Read More

Taking an unplugged vacation is important for your mental health and they help you refuel the proverbial tanks of creativity and productivity. Gini Dietrich describes why it's a must in our organizations... Read More

It's important to have a specific and authentic brand voice that remains consistent in all your content. Not sure where to start? Gini Dietrich shares tips... Read More

In the great debate of 2019, Paul Sutton and Gini Dietrich take on whether it's better to work with a solopreneur or a communications firm. You can weigh in!... Read More

Want to have more efficient email marketing? Here Gini Dietrich describes best practices to use and mistakes to avoid so your emails don't suck... Read More

It turns out a good majority of you—70 percent—hate your job, which is a sad statement on the American Dream. If that's you, Gini Dietrich has some tips to help you do something about it... Read More

It’s always easier to start with something versus a blank sheet of paper. Gini Dietrich helps you find ways to generate content ideas all around you. ... Read More

On the annual Spin Sucks summer reading list, Gini Dietrich details 40 books and assigns 29 thumbs up and 11 thumbs down. ... Read More