For 30 days, the Spin Sucks team has been testing and improving their social media efforts. Here are three tips that work, so you can do the same

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On this week's Gin and Topics, you'll get a behind-the-scenes look at how a news release is created, plus Cardi B, a one-week-old lamb, and more

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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more

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On this week's Gin and Topics, you can get your new pro-chiller leggings from Nike. You'll also get to virtually try the facial slimmer exercise mouthpiece. Gini Dietrich has that and more

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Though paid media is the first in the PESO model acronym, it actually beings with owned media. Gini Dietrich describes how to start your content integration

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There are myriad of qualities that breed a Level 5 CEO, but what if you're not a company leader? You can become a Level 5 team members. Gini Dietrich explains how

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To become a better writer, you have to come up with better content topics. That means working with your subject matter experts and your customers. Gini Dietrich has more

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On this week's Gin and Topics, we have a stuck porcupine, a orangutan getting a bath, an obsessed lipstick woman, and more.

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