The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More

If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More

Cross your fingers marketing means we've spent far too long relying on hope as a strategy, which isn't good. Gini Dietrich says you need a predictable new business program instead... Read More

It's a myth that it's an imposition to ask your clients for referrals. Gini Dietrich dispels that (and others) and give you tips to create and sustain a successful referral program... Read More

It can feel counterintuitive, but having and enforcing clear boundaries around customer service is one way to improve it. Gini Dietrich has that and four other rules... Read More

In a recent Content Marketing Institute of agency owners, it showed only 9% of PR firms are offering content marketing services. Gini Dietrich has why that's not ... Read More

How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time... Read More

Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry... Read More

Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all... Read More

Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!... Read More