Gini Dietrich

AMA: Best Practices for Allotting Time for Proactive PR

By: Gini Dietrich | July 30, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are your best practices for allotting reasonable time for proactive PR, when maintenance and reactive work suck up all of your time?"... Read More
Gini Dietrich

The Ins and Outs of Internal Communications

By: Gini Dietrich | July 27, 2021 | 
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It’s no surprise that the role of the communicator has been elevated pretty significantly in the past 18 months, with more and more business leaders wanting to focus on internal and crisis communications—in an effort to finally, finally bring them to the forefront of the organization. ... Read More
Gini Dietrich

AMA: Should All Agencies Have Professional Liability Insurance?

By: Gini Dietrich | July 23, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich gives a short and sweet answer to the question, "Should all agencies have professional liability insurance?"... Read More
Gini Dietrich

AI and Communications: What the Future Holds

By: Gini Dietrich | July 20, 2021 | 
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AI in your communications programs doesn't have to be scary. Gini Dietrich says the robots are not going to replace you, but they sure are going to make you lots more efficient... Read More
Gini Dietrich

AMA: The Best Books to Help People Learn How to Manage

By: Gini Dietrich | July 16, 2021 | 
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On this week's AMA, Gini Dietrich tackles the question, "What are the best books for someone who is just starting out in management and needs to build their confidence in working with a team?"... Read More
Gini Dietrich

Is It Really Possible to Have a Four Day Workweek?

By: Gini Dietrich | July 15, 2021 | 
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The 40-hour workweek is a century old—and built for the industrial revolution—but we continue to use it. Gini Dietrich asks what happens if we looked to a four-day workweek instead—and why knowledge workers are more suited toward it... Read More
Gini Dietrich

What’s In Store for Communicators for the Rest of 2021

By: Gini Dietrich | July 13, 2021 | 
1
The 2021 JOTW Strategic Comms Survey shows the challenges communicators face, because of the pandemic and because of how fast things have changed—and Gini Dietrich details what this all means for you and the future of your career... Read More
Gini Dietrich

AMA: Best Recommendation for Legal Services for Agencies

By: Gini Dietrich | July 9, 2021 | 
1
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can anyone recommend a small business attorney? I am looking to refresh my standard services agreement. I also have a few items to review related to my out-of-state clients."... Read More
Gini Dietrich

The Ethics Surrounding Fake Personas and Intentional Lying

By: Gini Dietrich | July 6, 2021 | 
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In this article, Gini Dietrich describes why creating a fake persona to serve as a PR spokesperson is not just wrong, it's unethical, no matter the reason it was done to begin with... Read More
Gini Dietrich

How and Why Communicators Must Abide By a Code of Ethics

By: Gini Dietrich | July 1, 2021 | 
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In this new world where everyone thinks they can be a journalist and report on the news, Gini Dietrich explains why communicators must abide by a code of ethics... Read More