Gini Dietrich

AMA: How Do You Suggest Sales Follow-up On Marketing Leads?

By: Gini Dietrich | February 26, 2021 | 
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On this week's AMA, Gini Dietrich answers the question, "How do we follow-up with marketing leads without being too creepy or stalker-ish?"... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients), Pt 2

By: Gini Dietrich | February 25, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has MORE answers for you in this second part to a two-part series... Read More
Gini Dietrich

What Is Shadowbanning…and Why Should You Care?

By: Gini Dietrich | February 23, 2021 | 
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When a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which Gini Dietrich says sort of defeats the purpose... Read More
Gini Dietrich

AMA: A Q&A With the Spin Sucks Intern

By: Gini Dietrich | February 19, 2021 | 
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On this week's AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients)

By: Gini Dietrich | February 18, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has answers for you... Read More
Gini Dietrich

Handle Trolls and Bad Actors with Updated Social Media Moderation

By: Gini Dietrich | February 16, 2021 | 
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When creating your social media moderation policy, Gini Dietrich says there are different levels to take into account and there are policy nuances and context to attend to... Read More
Gini Dietrich

AMA: How Do I Inform Research and Strategy Without Access to Data?

By: Gini Dietrich | February 12, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are the best free sources to use to inform research and strategy?" There are some ancillary questions around that one that she also answers. Watch/read on... Read More
Gini Dietrich

How Communicators Can Manage the Weaponization of Misinformation

By: Gini Dietrich | February 11, 2021 | 
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What is one to do when the weaponization is used against our organizations and, as communicators, we have to pick up the pieces? Gini Dietrich explores risk preparedness and what it means... Read More
Gini Dietrich

Content Marketing to Continue Explosive Growth In 2021

By: Gini Dietrich | February 9, 2021 | 
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Gini Dietrich digs into the findings of the B2C Content Marketing report from CMI and what it means for you if you’re into content marketing this year... Read More
Gini Dietrich

AMA: How Has COVID Changed, Well, Everything?

By: Gini Dietrich | February 5, 2021 | 
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On this week's AMA, Gini Dietrich does a rapid-fire answer of several COVID-related questions—all while creating bouncy waves in her hair... Read More