People want to share stories and experiences with one another online. Our job is to give them something good to talk about. Gini Dietrich has how to include user-generated content in your 2019 comms plan... Read More

On this week's Gin and Topics, you can watch singing, dancing, rapping, head bopping, and more. Gini Dietrich has an episode full of fun and games... Read More

Many authors and aspiring writers keep a file of quotes that inspire and motivate them. Gini Dietrich has several on writing, women, hard work, and failure... Read More

Have you ever hired a PR firm to focus on getting your name in print, only to be disappointed? That is because media relations, alone, does not drive sales... Read More

Paid media often gets overlooked in a communications strategy because it belongs to the advertisers, right? Not so fast! Gini Dietrich shows you how it does fit... Read More

On this week's Gin and Topics, watch the sweetest birthday gift you'll ever see. Gini Dietrich has that, Jimmy Kimmel, Thriller, Trevor Noah, and more... Read More

It's the start of NaNoWriMo (National Novel Writing Month) and it's not too late to commit and get started. Here are the rules and the first step to take... Read More

Really good students don't learn an important skill early in life: Failure. Classwork comes easily to them so they excel and they're told how smart they are. And then they enter the workforce and are surrounded by other really good students and become paralyzed. There is a reason for this...and a cure... Read More

Gini Dietrich has covered the six social media "don'ts," and now it's time to get on the good side of Miss Manners 2.0 talk about the right things to do... Read More

Gin and Topics is ready for your viewing pleasure! This week, Gini Dietrich has the Halloween edition with virtual sweets and scares. ... Read More