Justice Ginsburg fought for equal rights, regardless of gender, but her work is not done. Gini Dietrich describes everything we have left to do to help women in this country continue to have rights. ... Read More

Though paid media is the first in the PESO model acronym, it actually begins with owned media. Gini Dietrich describes how to start your content integration... Read More

If we’ve learned anything in the era of fake news, manipulated videos and images, and full-on social media terrorist attacks, it’s that just about anything can happen. Gini Dietrich shows you how to manage a crisis that happens through no fault of your own... Read More

It's the 14th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager... Read More

The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. Gini Dietrich has a week-by-week breakdown on how to use it effectively... Read More

A social media crisis does not have to mean the end of the world, or even that you have to sleep at the office. With a smart plan, you can get past it quickly... Read More

The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income... Read More

Today’s crises require fast action, swift responses, and confidence in how it’s being handled. Gini Dietrich has a four-step process to build your crisis management plan... Read More

Gini Dietrich and Chip Griffin discuss how to get the help many of us desperately need in the form or virtual assistants, sites such as Upwork, in-house help, or other solutions to relieve the burden of repetitive tasks... Read More

The priority is to always write for humans, but robots should also be considered. Gini Dietrich has tips on how to plan, research, write, & publish content... Read More