Want to know how shared media fits into a larger PESO Model program? Gini Dietrich shows you where it fits, how it works, and what you need to consider as you add it into your strategy... Read More

Need a good book recommendation for your holiday weekend? Gini Dietrich has you covered with 31 of her favorite books from the past eight years... Read More

Gini Dietrich shows you how a customized media list, anchor text, and a link back to your website ensures earned media success in the PESO Model process... Read More

Gini Dietrich puts Carrie Wilkerson in the "My Hot Mess" hot seat to discuss delivering happies and driver's ed when you are sheltering at home... Read More

We have come to a point during this global pandemic that it's time to get back to business. Gini Dietrich show you how to scale your agency right now... Read More

In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media... Read More

Gini Dietrich puts Susan Cellura in the "My Hot Mess" hot seat to discuss the quicksand of job hunting during a global pandemic and economic recession... Read More

There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More

Gini Dietrich breaks the PESO Model into pieces, explains how each part works in connection to the other and shows that an updated and effective communication strategy creates authority, builds awareness, and generates results for your organization. ... Read More

Gini Dietrich puts Jay Acunzo in the "My Hot Mess" hot seat to discuss saving the webinar from itself, messy houses, and running a daycare for one at home... Read More