Gini Dietrich

How to Get Paid Upfront: The Structure and the Agreement

By: Gini Dietrich | May 23, 2019 | 
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It's a topic that makes some people's skin crawl—how to get paid upfront. But it's a necessity when running an agency. Gini Dietrich shows you how to do it easily and stress-free... Read More
Gini Dietrich

3 Easy-to-Make Mistakes in Communications

By: Gini Dietrich | May 21, 2019 | 
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There are three mistakes in your communications strategy that will come back and bite you. Gini Dietrich describes them and provides solutions, too... Read More
Gini Dietrich

Use Lead Magnets to Generate Qualified Leads

By: Gini Dietrich | May 16, 2019 | 
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If you are charged with lead generation through content, consider using lead magnets with your landing pages. Gini Dietrich walks you through how in three easy steps... Read More
Gini Dietrich

The Overservicing and Overselling Conundrum

By: Gini Dietrich | May 14, 2019 | 
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It doesn’t matter how clear your proposal, you'll have those who have incorrect expectations. And that leads to two issues: overservicing or overselling. Gini Dietrich describes how to stop doing both. ... Read More
Gini Dietrich

The Decay of Trust in Today’s Society—Online and Off

By: Gini Dietrich | May 9, 2019 | 
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The decay of trust is prevalent in our society today and it's up to us, individually, to fix it. Gini Dietrich provides three questions to ask yourself to help us rebuild trust... Read More
Gini Dietrich

Automate Your Business Life to Focus On Your Expertise

By: Gini Dietrich | May 7, 2019 | 
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There are lots of tools and systems you can use to automate some of your life. Gini Dietrich shows you how to craft your plan, find the tools, and get to work... Read More
Gini Dietrich

25 Ways to Create Shareable and Commented On Content

By: Gini Dietrich | May 2, 2019 | 
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It's not easy to come up with blog content ideas day after day, but these 25 tips from Gini Dietrich will help you create something people want to comment on and share... Read More
Gini Dietrich

The Five-Step Customer Lifecycle Process for Communicators

By: Gini Dietrich | April 30, 2019 | 
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There are lots of customer lifecycle models and lots of ways to best serve your customers when they most need it. Gini Dietrich has a simple five-step process... Read More
Gini Dietrich

How to Create an Editorial Calendar from One Keyword

By: Gini Dietrich | April 25, 2019 | 
65
An editorial calendar is easy to create when you think about it almost like a millipede. Gini Dietrich has how to get 11 pieces of content from one keyword... Read More
Gini Dietrich

How Our Biases Affect Our Communications Plans

By: Gini Dietrich | April 23, 2019 | 
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Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More