Gini Dietrich

AMA: We Are All Speaking Greek

By: Gini Dietrich | May 7, 2021 | 
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On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Measurement

By: Gini Dietrich | May 6, 2021 | 
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In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success... Read More
Gini Dietrich

How to Use Goldilocks to Define and Attract Your Ideal Client

By: Gini Dietrich | May 4, 2021 | 
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While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world... Read More
Gini Dietrich

AMA: What Do I Do When a Client Backs Out of an Interview?

By: Gini Dietrich | April 30, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist... Read More
Gini Dietrich

Maximize Owned and Earned Media to Garner (Real) Results

By: Gini Dietrich | April 29, 2021 | 
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When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off. ... Read More
Gini Dietrich

How to Choose the Right Pricing Model for Your Service Business

By: Gini Dietrich | April 27, 2021 | 
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How do you decide the right pricing model for your service business? In this article, Gini Dietrich explores eight options for you to consider... Read More
Gini Dietrich

AMA: Measuring SEO Impact, Domain Authority, and Social Amplification

By: Gini Dietrich | April 23, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "I just started using Cision reporting for a client and including SEO Impact/Domain Authority as well as Social Amplification and wanted to see if there are any industry benchmarks to contextualize our results."... Read More
Gini Dietrich

Create a Content Marketing Program Using Subject Matter Experts, Part 2

By: Gini Dietrich | April 22, 2021 | 
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Want a content marketing program that uses subject matter experts without a lot of pain (for them...or you)? Gini Dietrich details the second part of a tried and true process that works every time... Read More
Gini Dietrich

Earned Media Tips from Journalists at Top-Tier Media Outlets

By: Gini Dietrich | April 20, 2021 | 
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If you do earned media, this report from OnePitch of 50 reporters, editors, and freelancers from 39 top-tier and trade publications is a must-read... Read More
Gini Dietrich

AMA: How to Connect Accounting to Communications Results

By: Gini Dietrich | April 16, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results... Read More