Gini Dietrich

How Journalists View Earned Media in Today’s Digital World

By: Gini Dietrich | July 18, 2019 | 
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The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More
Gini Dietrich

How to Integrate Owned and Earned Media In the PESO Model

By: Gini Dietrich | July 16, 2019 | 
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If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More
Gini Dietrich

Cross Your Fingers Marketing: Why Hope Isn’t a Strategy

By: Gini Dietrich | July 11, 2019 | 
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Cross your fingers marketing means we've spent far too long relying on hope as a strategy, which isn't good. Gini Dietrich says you need a predictable new business program instead... Read More
Gini Dietrich

A How-to Guide In Asking for Referrals for Your Agency

By: Gini Dietrich | July 9, 2019 | 
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It's a myth that it's an imposition to ask your clients for referrals. Gini Dietrich dispels that (and others) and give you tips to create and sustain a successful referral program... Read More
Gini Dietrich

Great Customer Service: The Magic Is In the Details

By: Gini Dietrich | July 2, 2019 | 
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It can feel counterintuitive, but having and enforcing clear boundaries around customer service is one way to improve it. Gini Dietrich has that and four other rules... Read More
Gini Dietrich

How Communications Is Missing the Content Marketing Boat

By: Gini Dietrich | June 27, 2019 | 
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In a recent Content Marketing Institute of agency owners, it showed only 9% of PR firms are offering content marketing services. Gini Dietrich has why that's not ... Read More
Gini Dietrich

5 Ways to Stay on Top of Industry News and Happenings

By: Gini Dietrich | June 25, 2019 | 
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How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time... Read More
Gini Dietrich

How to Grow Your Agency Without Retainer Work

By: Gini Dietrich | June 20, 2019 | 
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Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry... Read More
Gini Dietrich

What If We Called Thought Leadership Something Else?

By: Gini Dietrich | June 18, 2019 | 
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Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all... Read More
Gini Dietrich

Let’s Take a Trip Down the Spin Sucks Memory Lane

By: Gini Dietrich | June 11, 2019 | 
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Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!... Read More