If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things... Read More

In the Spin Sucks Community, there recently was quite a lively conversation about lead generation and formats for your content. Gini Dietrich is here to answer all of your questions... Read More

In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More

There is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it all for you here... Read More

A Spin Sucks Community member recently asked how to create content if the SMEs won't participate. Gini Dietrich has the answer in this week's ... Read More

In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO Model for your PR program. Gini Dietrich shows you how... Read More

If you're in the middle of planning and want to create something that won't get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan... Read More

A Spin Sucks Community member recently asked how to build a PR team from scratch. Paul Sutton helps us out with the answer in this week's ... Read More

In the final of a series on the PESO Model, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More

As organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you... Read More