On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo... Read More

In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success... Read More

While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world... Read More

On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist... Read More

When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off. ... Read More

How do you decide the right pricing model for your service business? In this article, Gini Dietrich explores eight options for you to consider... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "I just started using Cision reporting for a client and including SEO Impact/Domain Authority as well as Social Amplification and wanted to see if there are any industry benchmarks to contextualize our results."... Read More

Want a content marketing program that uses subject matter experts without a lot of pain (for them...or you)? Gini Dietrich details the second part of a tried and true process that works every time... Read More

If you do earned media, this report from OnePitch of 50 reporters, editors, and freelancers from 39 top-tier and trade publications is a must-read... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results... Read More