On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are your best practices for allotting reasonable time for proactive PR, when maintenance and reactive work suck up all of your time?"... Read More

It’s no surprise that the role of the communicator has been elevated pretty significantly in the past 18 months, with more and more business leaders wanting to focus on internal and crisis communications—in an effort to finally, finally bring them to the forefront of the organization. ... Read More

On this week's Spin Sucks AMA, Gini Dietrich gives a short and sweet answer to the question, "Should all agencies have professional liability insurance?"... Read More

AI in your communications programs doesn't have to be scary. Gini Dietrich says the robots are not going to replace you, but they sure are going to make you lots more efficient... Read More

On this week's AMA, Gini Dietrich tackles the question, "What are the best books for someone who is just starting out in management and needs to build their confidence in working with a team?"... Read More

The 40-hour workweek is a century old—and built for the industrial revolution—but we continue to use it. Gini Dietrich asks what happens if we looked to a four-day workweek instead—and why knowledge workers are more suited toward it... Read More

The 2021 JOTW Strategic Comms Survey shows the challenges communicators face, because of the pandemic and because of how fast things have changed—and Gini Dietrich details what this all means for you and the future of your career... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can anyone recommend a small business attorney? I am looking to refresh my standard services agreement. I also have a few items to review related to my out-of-state clients."... Read More

In this article, Gini Dietrich describes why creating a fake persona to serve as a PR spokesperson is not just wrong, it's unethical, no matter the reason it was done to begin with... Read More

In this new world where everyone thinks they can be a journalist and report on the news, Gini Dietrich explains why communicators must abide by a code of ethics... Read More