Gini Dietrich

The Perfect Plan to Avoid Productive Procrastination

By: Gini Dietrich | November 24, 2020 | 
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If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things... Read More
Gini Dietrich

AMA: Choosing an eBook Format for Your Lead Generation Efforts

By: Gini Dietrich | November 20, 2020 | 
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In the Spin Sucks Community, there recently was quite a lively conversation about lead generation and formats for your content. Gini Dietrich is here to answer all of your questions... Read More
Gini Dietrich

Use Content to Drive Your PESO Model and Metrics

By: Gini Dietrich | November 19, 2020 | 
8
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More
Gini Dietrich

A Four-Step Framework for Your Professional Development

By: Gini Dietrich | November 17, 2020 | 
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There is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it all for you here... Read More
Gini Dietrich

AMA: How Can I Create Content When My SMEs Won’t Cooperate?

By: Gini Dietrich | November 13, 2020 | 
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A Spin Sucks Community member recently asked how to create content if the SMEs won't participate. Gini Dietrich has the answer in this week's ... Read More
Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | November 12, 2020 | 
6
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO Model for your PR program. Gini Dietrich shows you how... Read More
Gini Dietrich

Your Communications Plan Using a One-page Quarterly Template

By: Gini Dietrich | November 10, 2020 | 
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If you're in the middle of planning and want to create something that won't get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan... Read More
Gini Dietrich

AMA: How Do You Build a PR Team from Scratch?

By: Gini Dietrich | November 6, 2020 | 
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A Spin Sucks Community member recently asked how to build a PR team from scratch. Paul Sutton helps us out with the answer in this week's ... Read More
Gini Dietrich

The PESO Model: How to Measure Your Efforts (III)

By: Gini Dietrich | November 5, 2020 | 
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In the final of a series on the PESO Model, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More
Gini Dietrich

Survive a Reputational Hit with Good, Old Crisis Communications

By: Gini Dietrich | November 3, 2020 | 
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As organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you... Read More