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Author: Gini Dietrich

Celebrating the 200th Episode of the Spin Sucks Podcast

14 Cognitive Biases Which Affect Your Communications Plan

Earned Media: How to Design the Perfect Pitch

Elizabeth Holmes: Not All Crises Are PR Crises

Using the PESO Model™ In a Communications Campaign

The Nine Things You Need to Do for Owned Media Success

Shared Media Considerations In a PESO Model™ Program

Getting Earned Media Results In an Information Overload World

Being Inclusive: How Sharing the Spotlight Makes You a Better Leader

Using Paid Media for Your Next Tactic or Campaign

The Critical Importance of ESG Today

What’s a Code of Ethics If People Don’t Follow It?

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