Gini Dietrich

The Spin Sucks 2020 Summer Reading List

By: Gini Dietrich | July 2, 2020 | 
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Need a good book recommendation for your holiday weekend? Gini Dietrich has you covered with 31 of her favorite books from the past eight years... Read More
Gini Dietrich

How to Use Earned Media In the PESO Model Process

By: Gini Dietrich | June 30, 2020 | 
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Gini Dietrich shows you how a customized media list, anchor text, and a link back to your website ensures earned media success in the PESO Model process... Read More
Gini Dietrich

My Hot Mess: How Carrie Wilkerson Is Coping During a Pandemic

By: Gini Dietrich | June 26, 2020 | 
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Gini Dietrich puts Carrie Wilkerson in the "My Hot Mess" hot seat to discuss delivering happies and driver's ed when you are sheltering at home... Read More
Gini Dietrich

How to Scale Your Agency During Good Times and Bad

By: Gini Dietrich | June 25, 2020 | 
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We have come to a point during this global pandemic that it's time to get back to business. Gini Dietrich show you how to scale your agency right now... Read More
Gini Dietrich

A Deep Dive Into Owned Media In a PESO Model Program

By: Gini Dietrich | June 23, 2020 | 
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In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media... Read More
Gini Dietrich

My Hot Mess: How Susan Cellura Is Coping During a Pandemic

By: Gini Dietrich | June 19, 2020 | 
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Gini Dietrich puts Susan Cellura in the "My Hot Mess" hot seat to discuss the quicksand of job hunting during a global pandemic and economic recession... Read More
Gini Dietrich

A Gigantic List of Tools for Communicators

By: Gini Dietrich | June 18, 2020 | 
21
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More
Gini Dietrich

Using the PESO Model to Pivot Your Career

By: Gini Dietrich | June 16, 2020 | 
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Gini Dietrich breaks the PESO Model into pieces, explains how each part works in connection to the other and shows that an updated and effective communication strategy creates authority, builds awareness, and generates results for your organization. ... Read More
Gini Dietrich

My Hot Mess: How Jay Acunzo Is Coping During a Pandemic

By: Gini Dietrich | June 12, 2020 | 
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Gini Dietrich puts Jay Acunzo in the "My Hot Mess" hot seat to discuss saving the webinar from itself, messy houses, and running a daycare for one at home... Read More
Gini Dietrich

15 Key PR Metrics to Measure in a PESO Model Program

By: Gini Dietrich | June 11, 2020 | 
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The PESO Model is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns... Read More