On this week's Gin and Topics, you can watch a two-year-old bake a cake, the Pet Sematary trailer, Jennifer Garner saying yes, and more... Read More

In this week's final Ask Me Anything, Gini Dietrich and Christopher S. Penn "chat" about the future of PR and which pros will become extinct... Read More

The first part of our AMA was so fun, we decided to do a second part (with answers this time). Gini Dietrich has the written version of the Ask Me Anything feature... Read More

This week is a special episode of the Spin Sucks podcast. We have an AMA with our fun (and crazy) community. Gini Dietrich answers all of your bur questions—and more... Read More

On this week's Gin and Topics, watch a Scottish grandmother read "The Wonkey Donkey," see LA vs. NY kids compete for hilarity, and more... Read More

When Ernest Hemingway suggests you do something with your writing, you stop and listen. Here are books he advises you read, how to overcome writer's block, what to do about the art of revision, and more... Read More

Storytelling requires creativity, critical-thinking skills, self-awareness, and empathy. Gini Dietrich says staying focused on those things is how to future-proof your job... Read More

O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot exist without owned media. It's the foundation for it all. Gini Dietrich has more... Read More

Watch a magic trick that will blow your mind, and leave you wondering how the heck it was done. That and more fun on this week's Gin and Topics... Read More

We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. Gini Dietrich says it's time to stand up for the profession... Read More