One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more... Read More

Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered... Read More

It’s important to be realistic and weigh risks against the opportunities. Looking for red flags is the best way to do that. Gini Dietrich shows you how... Read More

Making a resolution may not be the best way to actually make any changes. What can be a lot more effective is setting SMART goals. Gini Dietrich describes how to do this—and how to stay on task for the entire year... Read More

Not every interview will see the light of day. We have no control over that and yet, if our media interviews don't air/publish/run, it's our fault. Gini Dietrich describes how to repurpose your unaired interviews... Read More

The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program... Read More

Want to participate in the Spin Sucks 30-Day Communications Challenge? Gini Dietrich has some tips to help you not just succeed, but excel... Read More

On the 12th day of Christmas, Spin Sucks gave to you 12 popular guest blog posts, 11 phrases to ban, 10 PR metrics, nine productivity tricks, and more!... Read More

On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, nine productivity tricks, eight communications podcasts, seven PR pros to follow, six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree... Read More

The 30-Day Communications Challenge is not for the faint of heart. Here Gini Dietrich describes who it makes sense for and why... Read More