Gini Dietrich

Failure is Not an F Word: What You Can Learn from Failing

By: Gini Dietrich | May 15, 2018 | 
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One of our greatest glories is not in falling down, but in how we get up when we do. So says Confucius, which proves failure is not an F word... Read More
Gini Dietrich

Gin and Topics: Watch the Greatest Gender Reveal Ever

By: Gini Dietrich | May 11, 2018 | 
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On this week's Gin and Topics, watch the greatest gender reveal you'll ever see, Google Assistant schedule a hair appointment, and lots more fun... Read More
Gini Dietrich

The PESO Model: Bringing it All Together with Thought Leadership

By: Gini Dietrich | May 10, 2018 | 
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The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Here is how to build credibility and authority... Read More
Gini Dietrich

Chasing Government Work: The Spin Sucks Monthly Webinar

By: Gini Dietrich | May 9, 2018 | 
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Greg Brooks joins us for the Spin Sucks monthly webinar series to discuss government work—how (and why) you should chase it, win it, and make lots of money... Read More
Gini Dietrich

Blog Checklist: How to Optimize Your Content Before Publication

By: Gini Dietrich | May 8, 2018 | 
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We've covered how to write for humans and how to write for robots in our blog checklist series. Now it's time to focus on how to optimize your content... Read More
Gini Dietrich

Gin and Topics: CEO Sings “We’re in the Money” After Merger

By: Gini Dietrich | May 4, 2018 | 
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On this week's Gin and Topics. the Sainsbury CEO sings on a hot mic, "We're in the Money," while he waits to be interviewed about their recent merger... Read More
Gini Dietrich

PESO Model: Does Paid Media Belong with Communications?

By: Gini Dietrich | May 3, 2018 | 
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The fourth media type in the PESO model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why... Read More
Gini Dietrich

Blog Checklist: Seven Things to Consider When Publishing for Robots

By: Gini Dietrich | May 2, 2018 | 
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In an ongoing series on your blog checklist—the things to include before you publish content—Gini Dietrich focuses next on writing and publishing for robots... Read More
Gini Dietrich

How to Work On the Business Instead of In It

By: Gini Dietrich | May 1, 2018 | 
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One of the biggest challenges we hear from business owners is they don't know how to work on the business instead of in it. Here, Gini Dietrich offers some ideas... Read More
Gini Dietrich

Gin and Topics: Watch a Mother and Son Dance the Decades

By: Gini Dietrich | April 27, 2018 | 
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On this week's Gin and Topics, watch a mom and son dance the decades, The Marvel Bunch, Sound of Music crosswalk, and more... Read More