Gini Dietrich

How to Use Paid Media in Your Communications Program

By: Gini Dietrich | September 12, 2018 | 
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Most communicators skip the paid media part of the PESO model, leaving it to their advertising brethren. But Gini Dietrich makes a case for keeping it under one umbrella... Read More
Gini Dietrich

Join Us in Celebrating the Spin Sucks Birthday!

By: Gini Dietrich | September 11, 2018 | 
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It's the 12th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results, to date, and what a blog does as a pre-teen... Read More
Gini Dietrich

Gin and Topics: Watch Cosmo the Cougar Dance His Heart Out

By: Gini Dietrich | September 7, 2018 | 
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On this week's Gin and Topics, kick off college football with Cosmo the Cougar dancing his little heart out. That and lots more fun on Spin Sucks!... Read More
Gini Dietrich

3 Skills Every Communicator Must Embrace and Nurture

By: Gini Dietrich | September 6, 2018 | 
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If you want to buck the industry trend and be seen as someone who knows how to generate sales, Gini Dietrich says there are 3 communicator skills you must obtain... Read More
Gini Dietrich

The PESO Model: Results of the Cohesive Whole

By: Gini Dietrich | September 5, 2018 | 
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The PESO model was designed to be used as a cohesive whole for best results, but it's fluid and adaptable, too. Gini Dietrich shows you how to choose what's best for you... Read More
Gini Dietrich

Gin and Topics: Bad Lip Reading of a White House Press Briefing

By: Gini Dietrich | August 31, 2018 | 
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TODAY IS THE DAY! The second season of Ozark is here! Some girlfriends and I seriously considered starting to watch at 3:30 a.m. EST. We all have babies/small children and aging dogs who have us up at that time anyway. May as well put together a watch group. So now you know…iff you need me and I’m non-responsive, it’s because my eyes have stopped blinking while [&hellip... Read More
Gini Dietrich

The Do’s and Don’ts of Working with Social Media Influencers

By: Gini Dietrich | August 30, 2018 | 
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Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success... Read More
Gini Dietrich

Influencer Marketing: Tips to Extend Your Current Campaigns

By: Gini Dietrich | August 29, 2018 | 
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Influencer marketing isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Gini Dietrich

The Good, the Bad, and the Ugly of Influencer Marketing

By: Gini Dietrich | August 28, 2018 | 
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Artificial intelligence is great, but there are some things that have to be done by humans. Spotting fakes in influencer marketing is one of those things. Gini Dietrich provides tips on how to spot the fakes–and how to build relationships with the genuine ones... Read More
Gini Dietrich

Gin and Topics: It’s 5 O’Clock Somewhere!

By: Gini Dietrich | August 24, 2018 | 
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On this week's Gin and Topics, we seem to have a booze theme, quite accidentally. So let's take advantage and claim it's 5 o'clock somewhere!... Read More