Gini Dietrich

My Hot Mess: How Sarah Robinson Is Coping During a Crisis

By: Gini Dietrich | April 17, 2020 | 
0
Sarah Robinson is in the "My Hot Mess" hot seat to discuss how she is managing being a single parent with an aging parent and a business that has all but evaporated... Read More
Gini Dietrich

What Kellogg Can Teach You About Marketing During a Global Pandemic

By: Gini Dietrich | April 16, 2020 | 
17
These are not easy times, but we will come out of it. And, when we do, have a marketing plan ready to go. Gini Dietrich has three strategies to consider... Read More
Gini Dietrich

How to Implement the PESO Model Without Earned Media

By: Gini Dietrich | April 14, 2020 | 
0
What is one to do when an executive or client only wants earned media and you don’t have anyone to pitch? Gini Dietrich describes the PESO Model without the ... Read More
Gini Dietrich

My Hot Mess: How Laura Petrolino Unicorns Through a Pandemic

By: Gini Dietrich | April 10, 2020 | 
0
Laura Petrolino is in the "My Hot Mess" hot seat to discuss how she uses a combo of baking, push-up challenges, and meditation to survive quarentine... Read More
Gini Dietrich

Four Reasons the PESO Model Won’t Work in Your Organization

By: Gini Dietrich | April 9, 2020 | 
6
There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work... Read More
Gini Dietrich

How to Implement the PESO Model, No Matter Your Team’s Size

By: Gini Dietrich | April 7, 2020 | 
0
Need to understand how to understand how to implement the PESO Model, no matter the size—or experience—of your team? Gini Dietrich has you covered!... Read More
Gini Dietrich

Five Things to Include In Your Storytelling

By: Gini Dietrich | April 2, 2020 | 
0
Gini Dietrich says there are five things, as they relate to storytelling, that will make your business owned media program successful... Read More
Gini Dietrich

Five Guiding Principles for Marketing During a Crisis

By: Gini Dietrich | March 31, 2020 | 
0
You can—and should be—marketing right now. Gini Dietrich has five guiding principles by which to live as you decide what and how to market during a crisis... Read More
Gini Dietrich

The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 2

By: Gini Dietrich | March 26, 2020 | 
0
A decade ago, Dan Sullivan we make mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines what he advises and provides advice, as it relates to a communicator... Read More
Gini Dietrich

The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 1

By: Gini Dietrich | March 24, 2020 | 
0
A decade ago, Dan Sullivan proposed 10 mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines them here and shows how they're relevant to a communicator... Read More