Gini Dietrich

Business Tools We Love to Help You Do Your Job

By: Gini Dietrich | February 14, 2019 | 
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On this Valentine's Day, the Spin Sucks gift to you is the business tools we love that will you help you be more efficient and productive in your jobs... Read More
Gini Dietrich

Pivot Your Strategy: What Hitchcock Can Teach Marketers

By: Gini Dietrich | February 13, 2019 | 
31
When Hitchcock was faced with failure because of external factors, he made a pivot. Gini Dietrich has what you can learn from him about pivoting your marketing strategy... Read More
Gini Dietrich

Building Community: A Step-By-Step Process to Get Started

By: Gini Dietrich | February 12, 2019 | 
0
Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started. While it's not an easy button, Gini Dietrich does tell you where to start... Read More
Gini Dietrich

Gin and Topics: Ryan Reynolds and Hugh Jackman Create a Truce

By: Gini Dietrich | February 8, 2019 | 
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On this week's Gin and Topics, you can watch Ryan Reynolds and Hugh Jackman discuss their truce, frozen pants, Lily Tomlin coming out story, and more... Read More
Gini Dietrich

What the Power of Time Off Does for Productivity and Morale

By: Gini Dietrich | February 7, 2019 | 
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It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details... Read More
Gini Dietrich

Big Spin Sucks Content News…and What It Means For You

By: Gini Dietrich | February 6, 2019 | 
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The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you... Read More
Gini Dietrich

Brand Storytelling: A Tale As Old As Time

By: Gini Dietrich | February 5, 2019 | 
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There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use... Read More
Gini Dietrich

Gin and Topics: Watch Marie Kondo Tidy a Writer’s Office

By: Gini Dietrich | February 1, 2019 | 
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On this week's Gin and Topics, Marie Kondo tidy's one of Ellen's writers' office. That, a Norwegian who skinny dips in freezing water, and more... Read More
Gini Dietrich

The PR Industry Lacks Creativity. Here’s What to Do About It.

By: Gini Dietrich | January 31, 2019 | 
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An annual study of PR professionals shows the industry lacks creativity, big ideas, resourcing, and creative talent. Gini Dietrich has some thoughts on how we can fix that... Read More
Gini Dietrich

Six Creative Writing Prompts for Content Marketing

By: Gini Dietrich | January 30, 2019 | 
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Need help with your content marketing and making it more approachable? Gini Dietrich has six creative writing prompts that will help. ... Read More