Gini Dietrich

How the PESO Model Prevents the Media Relations Pigeon Hole

By: Gini Dietrich | February 13, 2020 | 
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The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole... Read More
Gini Dietrich

The Struggles We All Have With the PESO Model

By: Gini Dietrich | February 11, 2020 | 
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The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Gini Dietrich has some tips to overcome the struggles... Read More
Gini Dietrich

PESO Model 2.0: A New Masterclass to Help You In 2020 and Beyond

By: Gini Dietrich | February 6, 2020 | 
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February is PESO model learning month and Gini Dietrich lists resources all over the web to help you take it from theory to practice in a short amount of time... Read More
Gini Dietrich

The Continual Conversation About PR and Podcasting

By: Gini Dietrich | February 4, 2020 | 
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There are lots of options for podcasting in PR, including micro-podcasts and smart device audio. Gini Dietrich breaks it all down for you here... Read More
Gini Dietrich

The Six Habits that Lead to Being a Strategic Thinker in PR

By: Gini Dietrich | January 30, 2020 | 
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Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker... Read More
Gini Dietrich

How Politics Fits Into This Year’s Communications Campaigns

By: Gini Dietrich | January 28, 2020 | 
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Whether politics should be discussed in a professional setting is a polarizing issue. But the opportunity to stand up for your beliefs is stronger than ever. Gini Dietrich has more... Read More
Gini Dietrich

The PR Industry and the PESO Model During the Next Decade

By: Gini Dietrich | January 23, 2020 | 
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During the next decade, Gini Dietrich says you need to be experienced and wise about how the PESO model work so you can "conduct" the machines to do exactly what you want... Read More
Gini Dietrich

The Hopes and Dreams (and Concerns) of Artificial Intelligence

By: Gini Dietrich | January 21, 2020 | 
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One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more... Read More
Gini Dietrich

50 Writing Prompts for Content Development

By: Gini Dietrich | January 16, 2020 | 
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Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered... Read More
Gini Dietrich

How to Spot Red Flags In New Business Relationships

By: Gini Dietrich | January 14, 2020 | 
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It’s important to be realistic and weigh risks against the opportunities. Looking for red flags is the best way to do that. Gini Dietrich shows you how... Read More