Gini Dietrich

How to Build Thought Leadership In the PESO Model

By: Gini Dietrich | May 12, 2020 | 
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Even though most hate it, thought leadership is an important part of an PESO Model program. But what does that mean? How can it be effective? Gini Dietrich outlines how to plan for, and implement, your expert series... Read More
Gini Dietrich

My Hot Mess: How Katie Robbert Is Coping During a Crisis

By: Gini Dietrich | May 8, 2020 | 
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Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert... Read More
Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | May 7, 2020 | 
1
When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle... Read More
Gini Dietrich

Celebrating 100 Episodes of the Spin Sucks Podcast

By: Gini Dietrich | May 5, 2020 | 
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One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task list. Gini Dietrich celebrates this journey with you... Read More
Gini Dietrich

My Hot Mess: How Scott Baradell Is Coping During a Crisis

By: Gini Dietrich | May 1, 2020 | 
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Gini Dietrich puts Scott Baradell in the "My Hot Mess" hot seat to discuss how his hot mess can't make lemonade right now, but it can certainly add cinnamon and sugar... Read More
Gini Dietrich

Four Tips for Communicators to Prepare for What’s Next

By: Gini Dietrich | April 30, 2020 | 
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The world we're in right now is very scary—and what comes next is hard to predict. Knowing that it’s coming helps, and so does being prepared. Gini Dietrich has four tips to help you prepare... Read More
Gini Dietrich

Getting Started with Paid Media In the PESO Model

By: Gini Dietrich | April 28, 2020 | 
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Love paid media or hate it, it’s part of a PESO Model program, and it’s only going to become more important. Gini Dietrich shows you how to get prepared, knowledgeable, and ready to experiment! ... Read More
Gini Dietrich

My Hot Mess: How Rob Biesenbach Is Coping During a Crisis

By: Gini Dietrich | April 24, 2020 | 
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Rob Biesenbach is in the "My Hot Mess" hot seat to discuss how he turns his hot mess into a tepid one by taking things one day at a time and focusing on karma... Read More
Gini Dietrich

PR Metrics: What to Measure in a PESO Model Program

By: Gini Dietrich | April 23, 2020 | 
77
The communications industry is moving toward better PR metrics, but it's still too focused on media relations. Gini Dietrich details what you should measure in a PESO model program... Read More
Gini Dietrich

Why the Hustle Mentality Doesn’t Work for Communicators Right Now

By: Gini Dietrich | April 21, 2020 | 
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The hustle mentality isn’t right for right now—and shaming people who don’t have the time to do something new is the absolute wrong thing to do.  Here is Gini Dietrich with more... Read More