Gini Dietrich

Gin and Topics: This Magic Trick Will Blow Your Mind

By: Gini Dietrich | September 28, 2018 | 
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Watch a magic trick that will blow your mind, and leave you wondering how the heck it was done. That and more fun on this week's Gin and Topics... Read More
Gini Dietrich

PR is Not Just Media Relations (Yes, Again!)

By: Gini Dietrich | September 27, 2018 | 
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We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. Gini Dietrich says it's time to stand up for the profession... Read More
Gini Dietrich

Why Women Are So Incredibly Hard On Themselves

By: Gini Dietrich | September 26, 2018 | 
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The next time someone pulls out their phone to take a picture or pays a woman a compliment, watch how she reacts. Gini Dietrich says it's time for women to knock it off... Read More
Gini Dietrich

Shared Media: A Deep(er) Dive into Its Place in the PESO Model

By: Gini Dietrich | September 25, 2018 | 
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The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it... Read More
Gini Dietrich

Gin and Topics: This is the Only Anti-Aging Secret You’ll Need

By: Gini Dietrich | September 21, 2018 | 
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Gini Dietrich finally releases the fountain of youth. This is the only anti-aging secret you will ever need. That and more on this week's Gin and Topics... Read More
Gini Dietrich

The Key Traits of a Successful Entrepreneur

By: Gini Dietrich | September 20, 2018 | 
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Most of the workforce will be freelancers by 2027, but that doesn't necessarily mean you'll be an entrepreneur. Gini Dietrich outlines the key traits to help you decide... Read More
Gini Dietrich

How to Build Trust in the Era of Fake News

By: Gini Dietrich | September 19, 2018 | 
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Building brand trust is even harder today because fake news and alternative facts are rampant. Gini Dietrich provides 5 ways to get around the challenges... Read More
Gini Dietrich

Earned Media: The Three Foundational Pillars for Success

By: Gini Dietrich | September 18, 2018 | 
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Earned media is the backbone of a communications plan, because it allows your brand to develop the right kind of recognition, trustworthiness, and authority... Read More
Gini Dietrich

Gin and Topics: Who Steals a Cheese Grater?

By: Gini Dietrich | September 14, 2018 | 
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Watch a news interview with a man whose cousin robbed him blind, along with a list of everything he stole. That and more on this week's Gin and Topics... Read More
Gini Dietrich

Advice to Those Who Want to Build a PR Firm

By: Gini Dietrich | September 13, 2018 | 
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So you want to build a PR firm? It's not as easy as one would think and, while the barrier to entry is low, scaling a business takes expertise and patience... Read More