Gini Dietrich

Creativity In PR: The 3 Cs to Help You Achieve Your Most Creative Self

By: Gini Dietrich | March 5, 2019 | 
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The PR industry is just not considered that creative compared to our advertising brethren. Gini Dietrich shows you how to prove your creativity and stop the naysayers... Read More
Gini Dietrich

Gin and Topics: Watch Another Fantastic Ellen Prank

By: Gini Dietrich | March 1, 2019 | 
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On this week's Gin and Topics, watch Ellen prank Milo Ventimiglia, a Star Is Born parody, dogs having fun, and lots, lots more... Read More
Gini Dietrich

Crisis Communications: When a Global Crisis Hits and You Are SOL

By: Gini Dietrich | February 28, 2019 | 
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The best crisis plan is to be prepared because Murphy's Law states, without preparation, you will be hit big time. Gini Dietrich has how to get yourself ready... Read More
Gini Dietrich

How to Walk the PESO Model Walk

By: Gini Dietrich | February 27, 2019 | 
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The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Gini Dietrich describes how to walk the PESO model walk... Read More
Gini Dietrich

Scaling an Agency: What You Need to Know

By: Gini Dietrich | February 26, 2019 | 
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Scaling an agency sounds good on paper, but it's a very challenging thing in real life. Gini Dietrich has some advice on how to have your version of success... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Narrate a Makeup Tutorial

By: Gini Dietrich | February 22, 2019 | 
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On this week's Gin and Topics, watch Chris Pratt and Will Arnett narrate a makeup tutorial, see baby gorillas with Ellen, and lots more fun!... Read More
Gini Dietrich

Offsite Content Marketing: Four Tactics to Reach New Audiences

By: Gini Dietrich | February 21, 2019 | 
81
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares four tactics to reach new audiences... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | February 20, 2019 | 
46
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. Gini Dietrich shows why you need to use good, ol' media relations to extend your reach... Read More
Gini Dietrich

The Pros and Cons (and Pros) of Virtual Organizations

By: Gini Dietrich | February 19, 2019 | 
0
The hip, new trend is toward virtual organizations, but they don't come without their challenges. Gini Dietrich describes the pros and cons...and more pros. ... Read More
Gini Dietrich

Gin and Topics: Movie Trailers Galore!

By: Gini Dietrich | February 15, 2019 | 
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On this week's Gin and Topics, we have movie trailers galore, including Pet Sematary and Yesterday. Gini Dietrich has that and more fun for your viewing pleasure!... Read More