Gini Dietrich

The Erroneous Reputation of the PR Industry

By: Gini Dietrich | August 10, 2021 | 
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A recent article in The Economist details a PR industry full of passive-aggressive pontificators who do nothing more than scribe notes and put up roadblocks and Gini Dietrich has something to say about that... Read More
Gini Dietrich

AMA: What’s the Best Way to Protect My Agency’s IP?

By: Gini Dietrich | August 6, 2021 | 
2
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What is the best way to protect my agency's IP and my business?"... Read More
Gini Dietrich

Is a Crisis Really the Fault of PR?

By: Gini Dietrich | August 3, 2021 | 
3
When companies hit the headlines for the wrong reasons, it is often explained away as a result of a PR crisis. A bug, if you will. Fix the pesky communications issue and everything will go swimmingly next time... Read More
Gini Dietrich

AMA: Best Practices for Allotting Time for Proactive PR

By: Gini Dietrich | July 30, 2021 | 
4
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are your best practices for allotting reasonable time for proactive PR, when maintenance and reactive work suck up all of your time?"... Read More
Gini Dietrich

The Ins and Outs of Internal Communications

By: Gini Dietrich | July 27, 2021 | 
1
It’s no surprise that the role of the communicator has been elevated pretty significantly in the past 18 months, with more and more business leaders wanting to focus on internal and crisis communications—in an effort to finally, finally bring them to the forefront of the organization. ... Read More
Gini Dietrich

AMA: Should All Agencies Have Professional Liability Insurance?

By: Gini Dietrich | July 23, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich gives a short and sweet answer to the question, "Should all agencies have professional liability insurance?"... Read More
Gini Dietrich

AI and Communications: What the Future Holds

By: Gini Dietrich | July 20, 2021 | 
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AI in your communications programs doesn't have to be scary. Gini Dietrich says the robots are not going to replace you, but they sure are going to make you lots more efficient... Read More
Gini Dietrich

AMA: The Best Books to Help People Learn How to Manage

By: Gini Dietrich | July 16, 2021 | 
1
On this week's AMA, Gini Dietrich tackles the question, "What are the best books for someone who is just starting out in management and needs to build their confidence in working with a team?"... Read More
Gini Dietrich

Is It Really Possible to Have a Four Day Workweek?

By: Gini Dietrich | July 15, 2021 | 
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The 40-hour workweek is a century old—and built for the industrial revolution—but we continue to use it. Gini Dietrich asks what happens if we looked to a four-day workweek instead—and why knowledge workers are more suited toward it... Read More
Gini Dietrich

What’s In Store for Communicators for the Rest of 2021

By: Gini Dietrich | July 13, 2021 | 
3
The 2021 JOTW Strategic Comms Survey shows the challenges communicators face, because of the pandemic and because of how fast things have changed—and Gini Dietrich details what this all means for you and the future of your career... Read More