Gini Dietrich

PR Metrics: Measurement in the PESO Model

By: Gini Dietrich | June 5, 2018 | 
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In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More
Gini Dietrich

Gin and Topics: Weddings, Proposals, and Love

By: Gini Dietrich | June 1, 2018 | 
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This week's Gin and Topics is all about weddings, proposals, and true love. Twu love. Mawiage. Princess Bride, anyone? Check it out and fill your heart... Read More
Gini Dietrich

The Fireside Chat: Talking Crisis Ready with Melissa Agnes

By: Gini Dietrich | June 1, 2018 | 
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This month, Gini Dietrich talks with Melissa Agnes about the importance of every organization being crisis ready to deal with social media issues and full-on crises... Read More
Gini Dietrich

How to Change Your Mindset to Reach Your Goals

By: Gini Dietrich | May 31, 2018 | 
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We humans are meaning-making machines, which means if we don't have time to do something, we don't have time to do it. Here is how to change your mindset and make time for your priorities... Read More
Gini Dietrich

The Spin Sucks Podcast Launch Team

By: Gini Dietrich | May 30, 2018 | 
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The Spin Sucks podcast is nearing its public launch and we are looking for launch team participants. Learn more about what you get when you participate... Read More
Gini Dietrich

Measurement in the PESO Model: Part Two

By: Gini Dietrich | May 24, 2018 | 
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In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | May 22, 2018 | 
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Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Read Texts from Their Mothers

By: Gini Dietrich | May 18, 2018 | 
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On this week's Gin and Topics, Jimmy Kimmel asks celebrities to read texts from their mothers, Sandra Bullock answers Ellen's questions, and lots more fun... Read More
Gini Dietrich

Measurement in the PESO Model: Part One

By: Gini Dietrich | May 17, 2018 | 
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There are three parts to PR metrics in the PESO model and this is the first from Gini Dietrich, which starts with vanity and data-driven metrics... Read More
Gini Dietrich

Blog Checklist: Five Ways to Promote Your Content

By: Gini Dietrich | May 16, 2018 | 
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In the final of a four-part series on what to include in your blog checklist, Gini Dietrich provides five ways to promote your content once it's published... Read More