Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
Developed with the S.I. Newhouse School for Public Communications at Syracuse University, the PESO Model® Certification is for communicators who are done being order-takers and ready to step into strategic leadership.
PESO Model Certification
Learn skills that matter, increase your market value, lead teams with confidence, and change the trajectory of your career.
This certification gives you the operating system that separates strategic thinkers from tactical executors. Whether you’re:
Scaling integration at a Fortune 500 company
Running campaigns at an agency that wants to win both clients and awards
Equipping teams with the skills to hit the next level
Teaching the next generation of marketing talent
And here’s the kicker: certified professionals are the only ones authorized to teach the PESO Model with your colleagues, in the classroom, or at conferences, giving you massive street cred.
What Is the PESO Model Certification®?
Eight at-your-own-pace modules capped by an online evaluation.
Your certification lasts a lifetime—but the landscape doesn’t stand still. Every two years, you’ll complete a quick continuing education module to keep your skills sharp and stay ahead of industry shifts.
Cost: $1250 USD. A one-time investment in career-long credibility, strategic confidence, and the authority to lead.
Get Certified.
Thousands of professionals worldwide have already earned certification, advancing to VP, CCO, and agency-owner roles. You’ll be in good company.
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.