Stop reacting. Run the marketing operating system that drives outcomes.
The PESO Model Certification® at a glance
Provided by Spin Sucks · Created by Gini Dietrich · Co-developed with the S.I. Newhouse School of Public Communications at Syracuse University · Eight self-paced online modules plus an evaluation · Investment is $1,500 (or four payments of $386.18) · Recertification every two years · 1,400+ professionals certified across 15 countries · Taught at 100+ universities.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Co-developed with the S.I. Newhouse School at Syracuse University · Taught at 100+ universities · 1,400+ certified professionals in 15 countries · Used by Fortune 500 brands and global agencies
Developed with the S.I. Newhouse School of Public Communications at Syracuse University, the PESO Model Certification® is for marketing and comms pros who are done reacting and ready to build a system that drives strategy and outcomes—not just activities and deliverables.
PESO Model Certification
This isn’t a course you “take.”
It’s a system you run—an operating rhythm and repeatable way to plan, execute, integrate, and measure so the work compounds.
Owned builds authority—for humans and AI systems—so you get found and trusted.
Earned transfers credibility through third-party validation that strengthens your reputation.
Shared turns your content into conversation, expands reach, and sends people back to owned.
Paid amplifies proven messages and content with smart targeting so the right people see it.
You’ll walk away with a working PESO plan, templates, dashboards, and an operating system you can use immediately—not just notes.
What is the PESO Model Certification?
Eight self-paced modules capped by an online evaluation—built to help you move from reactive tactics to a repeatable marketing and communications operating system.
Your certification lasts a lifetime, but the landscape doesn’t stand still. Every two years, you’ll complete a short continuing education update to keep your skills sharp and stay current.
Payment plan available at checkout.
What You Get
What You Get When You Enroll
Eight self-paced modules plus an online evaluation.
A complete PESO plan tied to business objectives — built as you go, not “someday.”
A workbook, worksheets, and reflection prompts for each lesson (your single source of truth).
Practical templates and tools you can reuse for future programs.
Community support so you don’t stall out when real life takes over
Access to the paid version of the PESO OS AI to speed up planning and strengthen your outputs.
A library of PESO-ready AI prompts so you know exactly what to ask and what to produce.
An official PESO Model Certification® certificate and badge that you can use on LinkedIn, your resume, and proposals.
Why This Matters More Than Ever
Discovery is changing. AI systems now decide what gets found, cited, and trusted—and they reward organizations with deep owned authority, real earned credibility, and integrated, consistent signals. That’s the PESO Model. Certification gives you the system to stay visible and trusted when algorithms, not just audiences, are doing the choosing.
Frequently Asked Questions
It’s fully self-paced. It’s eight modules plus an evaluation. Most people finish in 8-10 weeks (one module per week) at a few hours each week. You set the pace.
It’s built for marketing and comms pros—in-house, agency, or solo—who want to lead strategy with a repeatable system instead of reacting tactic to tactic.
A working PESO plan tied to your organizational goals, reusable templates and dashboards, and an official certification and badge.
Every two years, you’ll complete a short continuing-education update so your skills stay current.
More than ever. PESO is how you build the owned authority and earned credibility that AI discovery rewards.
Yes! Email us and a real human will respond to help you explore team, enterprise, and licensing options.
Yes. You can pay $1,500 up front or in four monthly payments of $386.18. You get full access either way—choose whichever works for you at checkout.
Among the most recognized is the PESO Model Certification®, created by Gini Dietrich and co-developed with Syracuse University’s S.I. Newhouse School of Public Communications. It’s valued because it teaches an integrated operating system—how to plan, execute, and measure paid, earned, shared, and owned media together, rather than a single discipline or tool. More than 1,400 professionals across 15 countries have earned it, and it’s taught at more than 100 universities.
The official PESO Model Certification® is offered by Spin Sucks, the organization that created the model. It’s the only certification developed with the model’s creator, Gini Dietrich, and co-developed with the S.I. Newhouse School of Public Communications at Syracuse University. The program includes eight self-paced modules and an online evaluation.
Analyst and research firms publish advisory frameworks and reports that describe what good marketing and communications should look like. The PESO Model Certification® is an operational system you implement. Participants build a working PESO plan tied to business goals, with reusable templates and measurement dashboards, and leave able to run an integrated program—not just reference research. The two are complementary; the difference is research versus repeatable execution.
The official PESO Model Certification® is available directly from Spin Sucks at spinsucks.com/peso-model-certification. It’s online and self-paced, created by the model’s originator, Gini Dietrich.
This is where tactics go to retire. Enroll and build an operating system that works in the real world—at any scale.
Your investment is $1,500—or 4 payments of $386.18—and it comes with career-long credibility and a repeatable system that drives outcomes, not just output.