We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Communication | June 4, 2026
The Real Reason Organizations Struggle to Build Brand Trust
Brand trust isn’t built through endless content. Travis Claytor explains how emotionally connected, integrated marketing will set you apart.
Communication | June 2, 2026
The Visibility Gap: Two Halves, One Operating System Problem
Google’s I/O announcement made AI search official. But there’s a second visibility gap nobody’s naming. Gini Dietrich helps you close both.
Communication | May 28, 2026
What is Microlearning? How Bite-Sized Lessons Help Adults Learn Faster
Studies show adult learners prefer training in 90-second bites, not 40-minute modules. Shelly Verkamp shows how we deliver this in the PESO Model Certification®.
Communication | May 26, 2026
The PESO Model® Diagnostic: Inside the Liquid Death Operating System
Liquid Death is at Stage 5 of the PESO Model® Maturity Ladder. Gini Dietrich diagnoses the operating system behind a billion-dollar brand.
Communication | May 21, 2026
What Youth Volleyball Taught Me About the PESO Model®
What youth volleyball’s evolution teaches PR pros about PESO Model® integration and building scalable, modern marketing ecosystems.
Communication | May 19, 2026
The Six Stages of PESO Model® Maturity
The PESO Model® maturity ladder has six stages. 91% of teams sit in the bottom half. Gini Dietrich helps you find your stage—and the smallest next move.
Communication | May 14, 2026
Visibility Is No Longer Something You Generate
Communications in an AI-first world: how the PESO Model helps brands earn visibility, build trust, and drive measurable results beyond attention.
Artificial Intelligence | May 12, 2026
AI Is Quietly Destroying Your Best Content
AI-driven repurposing is quietly diluting your best content. Gini Dietrich has the rule that protects it—and a 30-second ChatGPT test to see if you’re already losing.
Communication | May 7, 2026
Integrated Marketing Is Like the Perfect Iced Coffee Order
Your PESO Model® strategy might look complete but still fall flat. Melissa Wickes explains how integrated marketing actually moves the needle.
Communication | May 5, 2026
The New PESO Model® Graphic Is Here. So Are the Rules.
The new PESO Model® graphic is here. Gini Dietrich describes what has changed, what’s free with attribution, and where the line is between free use and theft.
Communication | April 30, 2026
Why a Lean PESO Model® Campaign Can Win the Race
A successful PESO Model® campaign doesn’t need every channel running at full volume. Shannon Burch walks you through how to sequence integration and prepare for AI search.
Communication | April 28, 2026
The PESO Model® Diagnostic: The Budweiser Super Bowl Ad
Budweiser won Ad Meter for the 10th time. But coordinated isn’t integrated. Our first PESO Model® Diagnostic shows where even the biggest ads fall short.
Join the Spin Sucks Community
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
The Free AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.