We Wrote the Book on This Stuff.
Literally. And the blog is where we keep pushing the thinking—on marketing, communications, PESO, and leading without the spin.
Communication | April 16, 2026
Why Brands Need a Strategy for Continuous Discovery
Audiences form opinions before they’re “ready.” Travis Claytor explains why continuous discovery—not campaigns—drives trust, visibility, and decisions.
Artificial Intelligence | April 9, 2026
AI Runs the System. You Run the Strategy.
AI can scale your PESO Model strategy, but it can’t replace judgment. Shelly Verkamp explains where AI adds value and where human insight is irreplaceable.
Artificial Intelligence | April 7, 2026
AI Visibility is Simply About Being More Credible
AI visibility is built on credibility, not content volume. Gini Dietrich walks you through how owned and earned media, proof, and consistency help brands become the obvious answer today.
Social Media | April 2, 2026
The Antidote to Brain Rot
If your attention span feels shot, you’re not alone. Melissa Wickes explores the latest research about learning as an antidote to brain rot and mental clutter.
Entrepreneur | March 31, 2026
Women Are on the Front Line of AI Disruption
Women are on the front line of AI disruption. Gini Dietrich describes why we face the highest risk—and how to protect our power and value.
Artificial Intelligence | March 26, 2026
How AI is Exposing Weak Strategies
AI isn’t breaking your strategy, it’s exposing it. Travis Claytor explains why clarity, consistency, and integration matter more than ever.
Artificial Intelligence | March 24, 2026
Hustle Culture, AI, and the Cost of Shallow Thinking
AI didn’t create shallow thinking. Hustle culture did. Here’s how speed, performative productivity, and AI are reshaping how we read and think.
Communication | March 19, 2026
I Helped Build the PESO Model Certification® and It Still Humbled Me
Shelly Verkamp helped build the PESO Model Certification. Then she had to complete it. Spoiler: that’s when the real learning started. She shares her journey.
Communication | March 17, 2026
The PESO Model® Was Built for This Moment
The PESO Model® evolved for AI. Learn why it now works as a marketing operating system—and why certification gives teams a real advantage.
Communication | March 12, 2026
Knowing History Strengthens Your Communications Strategy
Before you hit publish, check the past. Melissa Wickes explains how historical awareness helps to avoid missteps and craft a smarter communications strategy.
Communication | March 10, 2026
Measuring the PESO Model® Without Losing Your Mind
Measure your PESO Model® OS without losing your mind: choose a 90-day outcome, track proof (not activity), and tell an outcome story that leaders will love.
Communication | March 5, 2026
MarComm Doesn’t Have a Skills Gap, It Has a Judgment Gap
The judgment gap stalls smart teams. Travis Claytor shows how strategy, not speed or volume, drives confident decisions and real outcomes.
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Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
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