Stop being an order-taker. Start being indispensable.
You don’t want to be the person who executes campaigns; you want to be the one who designs them. While you’re busy checking tasks off lists, someone else is getting promoted for “strategic thinking.” The PESO Model Certification is how you flip that script.
Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
For Individuals
Eight self-paced modules, one online test, and boom—you’re certified in the system we charge six figures to implement. Every two years, we keep you sharp with quick continuing ed (small fee, big results) so you never fall behind.
You will:
Get promoted faster by becoming the strategic brain, not the task-taker
Understand integration so you don’t have to Google “omnichannel” in meetings
Measure what matters by ditching the vanity metrics
Speak executive by translating outputs into outcomes
Stay future-ready through continuing education, which keeps you sharp every two years
PESO-certified pros report promotions and pay raises within the first 12–18 months of completing the program.
Get PESO Certified Now
Reach out. We’re here to help. Email us at support@spinsucks.com.
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.