Paid. Earned. Shared. Owned.
Why Learn the PESO Model®?
The media landscape shifts daily. AI has transformed how people search for and discover information. The world has changed—and keeps moving. Are you ready?
Connect every channel, every team, and every metric to business outcomes.
Design integrated strategies that tie directly to business goals
Turn comms into ROI that leadership cares about
Communicate your value so CEOs, CFOs, and everyone in between understands it
Spin Sucks created the PESO Model Certification® with the S.I. Newhouse School at Syracuse University. Today, we help individuals, teams, and entire enterprises transform siloed campaigns into integrated systems that deliver measurable results.
Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
Who is the PESO Model for?
It’s for marketers and communicators who are done with disconnected tactics—and ready to lead with strategy. The PESO Model works across industries, team sizes, and business models. This framework is for you if you’re responsible for building awareness, shaping reputation, or driving measurable growth.
For Enterprises
Too many enterprises are still stuck in silos: separate budgets, disconnected KPIs, teams working in parallel instead of in sync. The result? Slow response times, inconsistent visibility, and missed opportunities.
For Agencies
The PESO Model makes you look like the strategic genius you already are—without the all-nighters. It’s practical, scalable, and client-ready. Perfect for pitches that win, delivery that works, and reports that make C-suite executives nod instead of glaze over.
For Universities
Give your students a competitive edge with the same strategic foundation they’ll need on day one of their careers. Use PESO in coursework, capstones, and research to make lessons actionable and employment-ready.
For Nonprofits
The PESO Model cuts through the noise. It gives your team a scalable framework that maximizes every dollar, builds donor trust, and translates campaigns into outcomes boards and funders actually understand.
For Individuals
You don’t want to be the person who executes campaigns; you want to be the one who designs them. While you’re busy checking tasks off lists, someone else is getting promoted for “strategic thinking.” The PESO Model Certification is how you flip that script.
For Government
The PESO Model helps government agencies modernize their efforts while ensuring accountability and transparency.
For Sports
Winning on the field is unpredictable. Winning off the field shouldn’t be. The PESO Model unites your front office, PR, marketing, game ops, corporate partnerships, ticketing, and community relations so every moment—from trade rumors to buzzer-beaters to foundation events—drives fan growth, revenue, and reputation. Activate player stories, partner activations, youth programs, and civic outcomes across paid, earned, shared, and owned to turn spikes into sustained demand. (Pro clubs, leagues, collegiate/NIL, and team foundations welcome.)
Ready to get started?
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.