What if you could have a PESO strategist on call 24/7?
Not for hand-holding, but to help you reduce risk, ensure compliance, accelerate velocity and time to market by eliminating bottlenecks, and relieve your most under-resourced (and probably overworked) teams?
The PESO Model Advisor
Meet the PESO Model Advisor
It’s an AI-powered tool trained by the creators of the PESO Model® to act as your on-demand strategic intelligence system. Think of it as a virtual PESO strategist that:
Guides integration across paid, earned, shared, and owned channels
Flags compliance and risk issues before they become problems
Provides step-by-step frameworks, templates, and prompts tailored to your context
Helps you predict the future by analyzing large batches of trend and conversation data
Keeps your team focused on high-value execution while handling integration logistics
The Advisor amplifies your strategic capacity rather than replacing it. It’s a force multiplier that helps you maximize your team’s efforts while minimizing wasted spend.
Whether you’re scaling an ambitious initiative or course-correcting underperformance, the Advisor maintains strategic discipline and outcome focus. Because fragmented approaches aren’t just inefficient; they’re career-limiting.
AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.