Matt Mason

Paid Search for Product Releases

By: Matt Mason | September 26, 2017 | 
6
Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Here, Matt Mason explains how paid search can support your next event or release from a PR perspective
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Matt Mason

Paid Search for Crisis Management, Events, News, and More

By: Matt Mason | April 11, 2017 | 
0
Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why
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