Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
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By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These include drop-offs in sales, increases in refund [&hellip... Read More