Lindsay Bell

Internal Communications on Spin Sucks in October

By: Lindsay Bell | October 1, 2014 | 
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Internal Communications on Spin Sucks in October

By Lindsay Bell

We all remember the little classroom ditty: “Thirty days has September, April, June, and November!”

Well, if you’re anything like me, you forget it in every single one of those months, and find yourself at the end of those 30 days, looking at the calendar in a panic, deadlines looming.

Frankly, I would have been happy if each of the last four months had 100 days in them!!!

They just went by insanely fast. And now we are in October.

As the cool kids say, I can’t EVEN with October.

Ok. I’m lying. I actually like October.

The weather’s cooling, but it’s not winter yet (YAY! I hate winter!!). You can bundle up in sweaters and boots and hang on your back deck at nights, with candles and fire-pits.

And you get to eat a lot of turkey. If you’re Canadian. Because, of course, American Thanksgiving doesn’t happen until November!

But, the great thing about Spin Sucks is you don’t have to be American to enjoy its crispy skinned, turkey outside, and it’s moist delicious, meaty inside! Anyone in the world can enjoy Spin Sucks. Thank you Internet.

And this month, if content were turkey, it would be “Internal Communications, Canadian Style“.

Internal Communications

We’ve been talking a lot these past months about external communications. Crisis management. Visual content marketing. Social media marketing. Customer satisfaction. And loads more.

But what about internal communications?

Because, let’s face it, if you’re not getting your message across to your superiors, peers, team members, or staff, how in the heck do you expect to get your external communications right?

There are myriad ways today to get your message out to your employees. And for your employees to collaborate and communicate amongst themselves.

We’re going to look at all of those ways, as well as explore the many variables at play when it comes to internal communications.

Are you a huge, multi-national organization?

Are you a small, mom-and-pop shop?

Will you use the latest online tools and systems to make sure people stay up to date on the latest information?

Or will you publish reports and hold lunch and learn sessions?

Are you a bricks and mortar organization or virtual?

How well do you really know your audience?

What are your objectives and/or goals?

On the Blog

On the blog this month, we’ll look at internal communications fails and wins.

We’ll do case studies on high profile corporate meltdowns (that went public—because let’s face it, everything goes public or is leaked these days).

We’ll take a look at where social media fits into your communications efforts, if at all.

How can you deal with working for an organization that keeps its C-suite doors closed to only those in positions of power?

Can a company be too open and honest with their employees?

And much, much more.

Author Q&A

Our monthly author Q&A returns, with Tom Martin and his book, The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.

And yes, that’s quite a mouthful!

Tom’s book dropped last fall, and he’ll be here live with us on the blog on Wednesday, October 16th answering any and all of your questions about how to build “…a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates.”

The Monthly Webinar

Of course, our monthly webinar is back, on Thursday, October 2nd at noon EST.

This month, Shel Holtz will walk you through what he does best—connecting the dots between internal communications, internal social media, and employee engagement, and looking at new opportunities for internal communicators to have a measurable effect on the bottom line.

To keep employees informed, of course, you must help them connect the work they do in their jobs to the bigger picture.

So, whether you’re running your own company, or just starting out in the work force, you’re going to find tons of fantastic content coming your way during the month of October.

And turkey. Lots and lots of turkey! And maple syrup.

We’re excited about it. We hope you are, too.

About Lindsay Bell


Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.