Catherine Park

The Three Reasons Outsourcing PR Makes Sense

By: Catherine Park | January 11, 2017 | 
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Outsourcing PR

There are many new developments in the marketing, PR, and advertising industries.

Some of them are driven by new technologies and software, and some by volatile markets and difficult competition.

Compared to the communications scene just 15 years ago, the new digital age looks a lot more like rocket science.

All the viable methods that can be used in communications—the channels through which it operates and the metrics to take care of—are what’s making our jobs much more complicated.

As a matter of fact, it has become very difficult for communications teams to deliver the best results.

There is a lot of ground to be covered, which has opened the door for communications agencies to offer their expertise through outsourcing.

Let’s explore how the new trends have made outsourcing PR much more viable for most organizations.

Customer-Centric Approach

The standard methods of in-house marketing departments can be summed up into the following categories: Outdoor hoarding, TV advertisements, and social media activity.

All these rely upon one slogan or a message that can reach as many people as possible.

The new trends focus on reaching wide audiences by customizing the messages and the approach for each of them.

Identifying and getting to know each demographic is very difficult.

Focusing on this alone will eat up a huge amount of an organization’s resources.

Moreover, managers can easily lose sight of the core business goals.

With the increasing number of products and services the job of a marketer is not getting any easier.

This is an excellent opportunity for businesses to outsource delicate projects to a communications agency.

Timing is Everything

With social media becoming a more important part of all communications campaigns, it’s imperative to plan PR activities down to every little detail.

This, of course, includes timing of the posts, videos and media stories.

A strong social media presence requires more and more real-time activity.

This is why outsourcing PR has become so popular.

It is really hard to focus on both the business and a communications campaign.

A campaign might include pre-written notes, messages, and posts, sometimes even weeks in advance.

Keeping track of just that one small tactic can be a full-time job.

This is exactly what an outsourced marketing firm does.

With the help of a communications firm, your consumers will receive answers in real-time via social media, email, a company blog, or other channels.

In time, your business will experience the benefits of increased customer loyalty, satisfaction, and retention rates.

When it comes to good timing, the agency you outsourced your communications projects to has to know what goes on in your business in order to provide more accurate answers to the public.

Data is Everything

The future of successful communications strategies will be heavily determined by how well the data is being gathered, stored, and interpreted.

This mean communications agencies will have to design strategies after they get all the relevant data.

They will have to be able to report back significant return-on-investment.

Sometimes, the most valuable data can only be gathered in the field, while in contact with real customers.

This is something communications agencies will do for their clients.

Good results helps you justify your spending and it makes it easier for managers to convince the employees who outrank them to invest more in outsourcing PR projects.

Just make sure you have clear insight on the values of won opportunities.

This is a clear indicator of how the effectiveness of the communications campaign.

Outsourcing PR Makes Sense

As you can see, any serious communications campaign has to cover a lot of ground to be able to send the right message to a specific target audience.

This is why outsourcing PR became a trend many businesses adopt as standard procedure in their operations.

While outsourcing PR isn’t the same as having someone in your office, communications agencies can provide several different skillsets for the price of one full-time employee.

About Catherine Park


Catherine is content developer who works in BackOfficePro. A talented writer by day and a good reader by night. She expresses her feeling and thoughts with the writing. She is loathe discussing herself in the third person, but can be persuaded to do so from time to time.

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